Chevrolet Camaro’s sales on track to beat Mustang in 2010

Article by Christian Andrei, on December 6, 2010

For the first time in 25 years, the Chevrolet Camaro is on track to take the No. 1 spot from the Ford Mustang. With less than a month to go before 2010 ends, Chevrolet Camaro is expected to receive the pony-car sales title in 2010. So far this year, Chevy has sold 75,685 Camaro coupes. Camaro’s first full sales year since production ended after the 2002 model year.

On the other hand, Mustang sales totaled 68,264 for the January-November period in 2010. If sales continue at this rate, the Camaro will sell 82,500 units by the end of the year, while the Mustang is expected to finish with 74,500 sales. Mustang spokeswoman Angie Kozleski said, “It’s not a sales race.”

According to Chevy spokesman David Caldwell, the Camaro will not be offering special year-end sales incentives or marketing strategies. Caldwell said that there has been plenty of enthusiasm for the 21st-century Camaro.

To date, the Camaro has only been able to take the lead with only one model. The coupe made up for all 2010 sales, with sales divided nearly evenly between the 426-hp, V8-powered SS model and the V6 model.

Chevy said that it predicts that in 2011, it will have another annual sales increase, with a convertible model arriving at the market in February at $29,995. Caldwell expects the convertibles to make up for about 25% of Camaro sales in 2011. A high-performance variant is being planned for 2012. [via autoweek]

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