Chevrolet Captiva Sport gains fans among retail buyers

Article by Eugene Conan, on March 7, 2014

Chevrolet's no-frills crossover fleet offering, the Captiva Sport, is gaining popularity among retail customers.  Dealers are seeing good demand for the Captiva Sport, which General Motors started selling only to fleet customers in the United States to free up retail supplies of the Chevrolet Equinox.

Jason Hachmeister, co-owner of Sterling Chevrolet in Sterling, Ill., told Automotive News that he bought "a bunch" of slightly used 2014 Captiva Sport units at auction a few weeks ago, all of which have fewer than 10,000 miles on them.

According to Hachmeister, more knowledgeable customers want the Captiva Sport at his certified-used inventory now that the crossover has been plying U.S. roads for a few years. "It makes a nice switch vehicle for customers who don't want to spend a few thousand more for an Equinox," remarked Hachmeister.

The Captiva Sport, underpinned by the same platform on which the discontinued Saturn Vue sat, is built in Mexico and is marketed in over 50 markets across Europe, Asia, the Middle East and South America. Due to tight retail supplies of the Equinox in 2011, GM had to bring the Captiva Sport to the US.

The Captiva Sport has helped Chevrolet "place more Equinoxes in the hands of retail customers," GM spokesman Robert Wheeler quipped, adding that the number of models sold by GM dealers as certified-used units surged slightly in 2013. While Captiva Sport is sold mainly to rental agencies, it is quite popular among pharmaceutical reps and other salespeople, Wheeler says.

The wholesale value of 2012 Captiva Sport base LS models sold at auction in January was $11,500, according to Ricky Beggs, editorial director at Black Book. Aside from being more affordable than the Equinox, the Captiva Sport's smaller size appeals to some buyers, says Tom Priano, inventory manager at Colussy Chevrolet in Bridgeville, Pa.

Topics: chevrolet, suv

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