Chevrolet challenges rugby clubs to fit as many players possible into Aveo

Article by Christian Andrei, on May 16, 2012

Chevrolet UK has challenged local amateur and semi-professional rugby clubs across the country to squeeze as many of their athletes as possible into the New Aveo for a chance to win new kit and rugby items for their team. They can do the challenge at any of the dealerships all over the United Kingdom. 

The automaker will host a league table of participating clubs through its Facebook account at facebook.com/chevroletuk in order to determine how many players can get inside the Aveo -- a vehicle marketed to be much bigger on the inside compared to its appearance from the outside. By the end of this year, the league tables will be gathered to determine the overall winner.

Mark Terry, who is managing director at Chevrolet UK, commented that this challenge is a "great opportunity" for the local rugby clubs to "get themselves in the news" during the close season as well as to "keep their competitive spirit going" through the summer. He added that this is also a "great way" to show the "incredibly flexible" interior space of the Aveo, but he cautioned that driving with a full rugby team in the vehicle is not recommended.

He further commented that the Aveo is a "much more aggressive and masculine looking car" compared to many of its competitors. This feature will give the vehicle an "added appeal" to younger male customers and more traditional supermini buyers, Terry added.

The first team to tackle the challenge was Shelford Rugby club, which is based in Cambridge. They used their ruck and scrum tactics with 11 of the first 15 able to get into the Aveo, which was supplied by Cambridge Chevrolet. Participating teams will become eligible when all body parts are inside the vehicle, and tailgate and all doors are shut.

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