Chevrolet challenges rugby clubs to fit as many players possible into Aveo

Article by Christian Andrei, on May 16, 2012

Chevrolet UK has challenged local amateur and semi-professional rugby clubs across the country to squeeze as many of their athletes as possible into the New Aveo for a chance to win new kit and rugby items for their team. They can do the challenge at any of the dealerships all over the United Kingdom. 

The automaker will host a league table of participating clubs through its Facebook account at facebook.com/chevroletuk in order to determine how many players can get inside the Aveo -- a vehicle marketed to be much bigger on the inside compared to its appearance from the outside. By the end of this year, the league tables will be gathered to determine the overall winner.

Mark Terry, who is managing director at Chevrolet UK, commented that this challenge is a "great opportunity" for the local rugby clubs to "get themselves in the news" during the close season as well as to "keep their competitive spirit going" through the summer. He added that this is also a "great way" to show the "incredibly flexible" interior space of the Aveo, but he cautioned that driving with a full rugby team in the vehicle is not recommended.

He further commented that the Aveo is a "much more aggressive and masculine looking car" compared to many of its competitors. This feature will give the vehicle an "added appeal" to younger male customers and more traditional supermini buyers, Terry added.

The first team to tackle the challenge was Shelford Rugby club, which is based in Cambridge. They used their ruck and scrum tactics with 11 of the first 15 able to get into the Aveo, which was supplied by Cambridge Chevrolet. Participating teams will become eligible when all body parts are inside the vehicle, and tailgate and all doors are shut.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The highlight of this year’s Consumer Electronics Show may be based on some of these keywords---connectivity, integration and partnership. Just like in the previous year, you’ve probably heard and read...
by - January 16, 2017
Less than three weeks to go and the Super Bowl LI – one of the most awaited and most watched sports events in television – will commence on February 5,...
by - January 16, 2017
New Tesla vehicles will have to pay when charging at any of the carmaker’s Supercharger stations once they exceed their annual limits. This comes as Tesla Motors announced revisions in...
by - January 16, 2017
Off-road driving with an open air vehicle provides another kind of experience for many off-road enthusiasts and fans. For this sake, Ford is planning to offer a version of the...
by - January 16, 2017
For those who love driving, future autonomous cars should be like the Toyota Concept-i that is drawing in a multitude of visitors at the 2017 Consumer Electronics Show in Las...
by - January 15, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries