Today, Chevrolet unveiled the Colorado Show Truck, ahead of its global public debut at the Bangkok International Auto Show. The concept gives a preview of the new-generation Colorado midsize pickup, which is based on the strong truck DNA as well as Chevrolet’s award-winning legacy. The Colorado will go on sale in Thailand during the latter part of the year.
According to GMIO Sales, Marketing and Aftersales Vice President Susan Docherty, Thailand is the largest market for midsize pickup trucks in the whole world. For majority of its century-old history, trucks have been part of the core of Chevrolet. The Colorado gives emphasis to that legacy by means of its expressive design, sophistication and uncompromising capacity.
The show truck comes with an extended cab body above a high-stance AWD chassis and runs on big 20-inch wheels plus off-road tires. It is equipped with a powerful 2.8L turbo-diesel engine, which delivers a broad torque band to be capable of towing as well as carrying cargo.
GM's global vehicle line executive Brad Merkel said that while it is a show vehicle, it has basic proportions and a form that express the vision for the new-generation Colorado that will be introduced to the market. It presents a stylized edition of the new truck, which considers rugged reliable truck capabilities for commercial purposes and sophistication for personal use.
Though the latest Colorado was built in GM’s global product development organization, engineers carefully followed steps to make sure it would answer the needs of the local market. GM's global vehicle chief engineer Roberto Rempel lived in Thailand for many months throughout the truck’s development, immersing in the market and observing the way Thais drive their trucks and the road circumstances they encounter.
The show truck’s functional design reveals strength by means of its bodywork, which looks securely wrapped above the chassis, and by its wide confident stance. In front, the Chevrolet’s world-recognized gold bowtie and two-port grille are enclosed by large headlamps flowing into the fenders in front and an extractor vent located on the hood.
GM vice president of Global Design Ed Welburn said that across the globe, pickups are associated with power, function and capability and these are all embodied by the Colorado show truck. The size of its broad shoulders is based on almost a century of Chevrolet truck legacy.
In the fascias, the Pepperdust Metallic exterior paint is highlighted with polished aluminum and included side steps plus projector-style headlamps, each with black masks and LED lighting elements. The LED tail lamp at the rear comes full-width and when illuminated, it easily catches the eye.
More Exterior Details
- “Cab collar” has a smooth design and a body-color hard tonneau bed cover
- Gray accents on lower moldings of the front, side and rear
- 20-inch aluminum wheels with liquid metal finish and Stone Gray colored wheel ports
- Cooper ZEON LTZ tires 285/50R20
- Exterior mirrors with LED turn-signal indicators
Inside is one more cue from the Chevrolet signature, a dual-cockpit instrument panel design. Its continuous lines flow across the doors, creating a floating, wrapping effect that augments the Colorado’s sense of spaciousness. Ice-blue illumination and first-rate double-sided, seats with leather trimming make it look more refined and sophisticated.
Welburn adds that the interior is designed to offer a premium and welcoming atmosphere, with a more spacious feel than typical midsize trucks. Also, more attention is given to details in executing the features.
Its bracket of motorcycle-inspired 3-D gauges on the instrument panel stands out, exuding a sporty look.