Chevrolet does remarkably well in the 2012 JD Power APEAL Study

Article by Christian Andrei, on July 27, 2012

Chevrolet did remarkably well at the recently released J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) Study with three of its models getting top ranks in their segment. This is the most of any brand in this survey ever. The three Chevys in Power's 21 categories: include the Sonic for subcompact cars, Volt for compact cars and Avalanche for a big pickup.

J.D. Power said Porsche continued to dominate in the overall study, achieving first in other brands for its straight 8th year. This report stated that Dodge, Jaguar and Ram recorded that it got the largest year-over-year gains, raising their scores by 21, 20 and 19 points, respectively.

Chevy may have gotten three vehicles in "best of segment" territory but as a brand, it still falls behind the overall industry average of 788 points. Chevy's score got added three points (compared to last year)’s 777. J.D. Power said that the annual APEAL study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 80 vehicle attributes.

Seven other brands each got two awards. These are: Audi (A6 and A8), Dodge (Challenger and Charger), Ford (Expedition and Flex), Kia (Optima in a tie and Soul), Mini (Countryman and coupe/roadster), Nissan (Frontier and Quest) and Porsche (Cayenne and 911).

With regards to the brand level, luxury brands got 13 of the top 14 positions, with the help of Porsche, Jaguar and BMW. The four mass-market brands that finished much higher than average are Volkswagen, Ram, Ford and Chrysler. U.S. buyers chose smaller models but they would still prefer smaller vehicles.

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