Chevrolet and GM support fight against breast cancer with #IDriveFor campaign

Article by Christian Andrei, on October 19, 2015

Chevrolet and General Motors announced that its employees, dealers, and even customers, are joining the fight against breast cancer for October. This will be the fifth year in a row that the two companies have joined in this commemoration.

For this year, the aim is to surpass the $1.2 million it managed to raise in 2014 for the American Cancer Society (ACS). This will be primarily done through the nationwide grassroots support of Chevrolet for the ACS’s Making Strides Against Breast Cancer walks.

The company and its many participating dealers across the U.S. will also be supporting the walk through various activities like customer engagement, sponsorship, and team participation, among many others.

The fight against breast cancer is close to the hearts of many people across the U.S. and the company is giving them different ways to show their full support, shares Paul Edwards, U.S. vice president, Chevrolet Marketing.

Edwards adds that for the past five years the company has managed to help the ACS in raising an excess of $4 million in the fights versus breast cancer through its Find New Roads program. Chevrolet reveals that it will be participating in different activities and events throughout October.

One of these is a social media campaign wherein the company will encourage people to share who it is they are driving for in support of with #IDriveFor. The company says that for every post of Instagram or Twitter with that hashtag, it will contribute $5 for a maximum of $500,000.

The company also disclosed that its Team Chevrolet Motorsports will also be involved in the campaign. In this case, for every caution lap that the pink Chevy SS pace car will make at the NASCAR Sprint Cup Series, the company will contribute $350 for a maximum of $50,000.

This is intended for the October 25 Talladega Superspeedway race and November 1 Martinsville Speedway race. Furthermore, in partnership with the ACS, the company will also host an event for breast cancer survivors where both the survivors and their caregivers will be able to experience this once-in-a-lifetime chance to be on the tracks.

Employees of both GM and Chevrolet are also set to participate in Making Strides Against Breast Cancer walks in their locale. The company hopes that the employee’s family and friends will also join as a show of support.

A large delegation of employees is set to join the Detroit walk on Saturday, October 10, which starts from Hart Plaza. For those who want to learn more about the Detroit event, simply go to the event page. Finally there will also be Chevrolet dealership walks.

Chevrolet says that hundreds of its dealers will be sponsoring teams that will participate in walks that will occur all throughout October. For those who are interested to join the walk in their community, simply visit www.makingstrideswalk.org.

American Cancer Society CEO Gary Reedy declares that due to the initiatives being done by various partners like Chevrolet, the Society was not only able to increase awareness for the disease but also managed to get funds for important programs that can save lives. Chevrolet is strongly committed in the movement that no one should walk alone when facing breast cancer, Reedy adds.

Press Release

CHEVROLET SUPPORTS BREAST CANCER BATTLE FOR FIFTH YEAR

hevrolet and General Motors’ employees, dealers and customers are uniting to fight breast cancer this October for the fifth consecutive year. The goal is to exceed the $1.2 million raised for the American Cancer Society in 2014 through Chevrolet’s nationwide grassroots support for the Society’s Making Strides Against Breast Cancer® walks.

Chevrolet and participating dealers across the country also support the Making Strides Against Breast Cancer program through event sponsorships, team participation, customer engagement and other activities.

“This is a cause close to the hearts of millions of people across the country and Chevrolet is offering individuals a number of ways to show their support,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “Through our efforts the past five years, we’ve helped the American Cancer Society raise more than $4.4 million for its programs to Find New Roads in the fight against breast cancer.”

Chevrolet will participate in several events and activities throughout the month of October.

Social Media Campaign - Chevrolet will support the partnership through a social media engagement program in October that encourages people to share who they drive in support of using #IDriveFor. Chevrolet will contribute $5 for every social post (up to $500,000) on Twitter or Instagram using #IDriveFor.

Team Chevrolet Motorsports - Chevrolet will make a $350 contribution (up to $50,000) for each caution lap taken in the pink Chevy SS pace car at the NASCAR Sprint Cup Series™ races at Talladega Superspeedway on October 25 and Martinsville Speedway on November 1. The American Cancer Society and Chevrolet will host breast cancer survivor events where survivors and caregivers are treated to once-in-a-lifetime experiences on the tracks.

Chevrolet and GM employee walks - Employees across the country are participating in local Making Strides Against Breast Cancer walks; gathering coworkers, family and friends to show their support. A large contingent of employees will participate in the Detroit walk originating at Hart Plaza on Saturday, October 10. Learn more about the Detroit walk by visiting the event page.

Chevrolet dealership walks – Hundreds of dealerships are sponsoring teams in community walks throughout October. Those interested in participating in a Making Strides for Breast Cancer walk in their community can visit www.makingstrideswalk.org.

“Because of great initiatives from corporate partners such as Chevrolet, we are able to create consciousness about a terrible disease and fund vital programs to save more lives from cancer,” says Gary Reedy, American Cancer Society CEO. “Chevy is committed to making sure no one has to walk alone when confronting breast cancer.”

Topics: chevrolet, gm

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