Chevrolet and General Motors announced that its employees, dealers, and even customers, are joining the fight against breast cancer for October. This will be the fifth year in a row that the two companies have joined in this commemoration.
For this year, the aim is to surpass the $1.2 million it managed to raise in 2014 for the American Cancer Society (ACS). This will be primarily done through the nationwide grassroots support of Chevrolet for the ACS’s Making Strides Against Breast Cancer walks.
The company and its many participating dealers across the U.S. will also be supporting the walk through various activities like customer engagement, sponsorship, and team participation, among many others.
The fight against breast cancer is close to the hearts of many people across the U.S. and the company is giving them different ways to show their full support, shares Paul Edwards, U.S. vice president, Chevrolet Marketing.
Edwards adds that for the past five years the company has managed to help the ACS in raising an excess of $4 million in the fights versus breast cancer through its Find New Roads program. Chevrolet reveals that it will be participating in different activities and events throughout October.
One of these is a social media campaign wherein the company will encourage people to share who it is they are driving for in support of with #IDriveFor. The company says that for every post of Instagram or Twitter with that hashtag, it will contribute $5 for a maximum of $500,000.
The company also disclosed that its Team Chevrolet Motorsports will also be involved in the campaign. In this case, for every caution lap that the pink Chevy SS pace car will make at the NASCAR Sprint Cup Series, the company will contribute $350 for a maximum of $50,000.
This is intended for the October 25 Talladega Superspeedway race and November 1 Martinsville Speedway race. Furthermore, in partnership with the ACS, the company will also host an event for breast cancer survivors where both the survivors and their caregivers will be able to experience this once-in-a-lifetime chance to be on the tracks.
Employees of both GM and Chevrolet are also set to participate in Making Strides Against Breast Cancer walks in their locale. The company hopes that the employee’s family and friends will also join as a show of support.
A large delegation of employees is set to join the Detroit walk on Saturday, October 10, which starts from Hart Plaza. For those who want to learn more about the Detroit event, simply go to the event page. Finally there will also be Chevrolet dealership walks.
Chevrolet says that hundreds of its dealers will be sponsoring teams that will participate in walks that will occur all throughout October. For those who are interested to join the walk in their community, simply visit www.makingstrideswalk.org.
American Cancer Society CEO Gary Reedy declares that due to the initiatives being done by various partners like Chevrolet, the Society was not only able to increase awareness for the disease but also managed to get funds for important programs that can save lives. Chevrolet is strongly committed in the movement that no one should walk alone when facing breast cancer, Reedy adds.