Chevrolet holds ads creation contest for 2014 Oscars telecast

Article by Anita Panait, on June 21, 2013

Chevrolet is planning to advertise again on ABC's telecast of the annual Academy Awards on March 2, 2014, following a five-year absence. Paul Edwards, GM's executive director of global marketing strategy, remarked that Chevrolet’s return to the Oscars will come with a bit of a twist. The brand, in partnership with the MOFILM creative community, plans to invite aspiring filmmakers to come up with 30- and 60-second car stories.

The ads creation contest will run from June to November 2013. Filmmakers are required to submit their scripts on or before August 16, 2013. Submitted ad works will be judged by a panel that includes director Spike Lee and producer Jon Landau as well as Chevrolet Chief Marketing Officer Tim Mahoney and Commonwealth Chief Creative Officer Linus Karlsson. The panel will provide tips and advice for their ads, and then choose the winning piece.

The chosen ad will be aired alongside regular Chevrolet TV spots during the Oscars telecast next year. Chevrolet will post a brief detailing the specifics of the contest in the next few weeks, according to Edwards.

Chevrolet will consider both 30- and 60-second spots depicting "significant human moments" in models like the Cruze, Sonic, Volt, Malibu, Equinox, Impala and Silverado. 

GM made a similar move with its "Happy Grad" spot aired during the 2012 Super Bowl. Edwards disclosed that GM was surprised by the insights it received from global consumers. He said that opening up Chevrolet to aspiring film-makers is in line with the brand’s "Find New Roads" marketing effort. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Retired Formula 1 driver Jenson Button has just received his brand new McLaren MSO 675LT Spider. This was confirmed after McLaren Beverly Hills posted a picture on its official Instagram...
by - January 24, 2017
Ford and Toyota have come together in the hopes of standardizing their vehicles’ smartphone integration system. The open-source platform is said to compete with Google Android Auto and Apple CarPlay...
by - January 24, 2017
The race to autonomous driving has been dictated by the need to make the road safer and reduce the incidents of vehicle crashes. Several major carmakers in the world have...
by - January 24, 2017
The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries