Chevrolet hoping to increase market share in Europe with 7 new models

Article by Christian Andrei, on April 14, 2011

General Motors Co.’s subsidiary, Chevrolet Europe, is hoping that the launch of its seven new vehicle models this year will help it maintain or exceed the 2.5 percent market share that it had in Europe in 2010, the unit’s head Wayne Brannon told Reuters.

In the first quarter of 2011, the company had a 2.2 percent share, putting it on track with its goal for the year, Brannon added, stating that the share will generally grow throughout the year.

He also stated that he does not know what year the company will get a 3 percent market share. Last year, the company sold 477,000 units in Europe with Germany, Italy, France, Russia, and Uzbekistan as its top markets.

According to Brannon, the company could reach around 1 million vehicles by 2016, with the help of the seven new vehicle models to be launched this year. Brannon also mentioned that the demand for the company’s Orlando, a recently launched seven-seat minivan, is outpacing supply.

Chevrolet plans to bring the Volt plug-in hybrid to Europe on November 3, coinciding with the company’s 100th year celebration. For the meantime, the company is still determining which four to six markets in Europe will have the Volts first.

The company promotes the vehicle model as the solution for drivers who want to be environmentally conscious without experiencing the so-called "range anxiety" of driving full electric vehicle.

Topics: chevrolet, europe

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