Chevrolet Impala still king of rentals, NY Times says

Article by Andrew Christian, on October 21, 2014

Update: After NY Times was contacted by Chevrolet the article was updated and due to the fact that the car manufacturer was so kind to give us all the details, we updated our report as well. According to Chevrolet, sales of the redesigned Impala are actually performing well in the marketplace and only around 20 percent of the sales are going to fleet. The old Chevrolet Impala is sold as the Impala Limited and it is only available to fleet buyers such as rental car companies. 80 percent of the Impala Limited sales are actually going to rental car companies

It seems like the Chevrolet Impala sedan remains the king of rentals, so argues an article in The New York Times last week. According to Columnist Josh Barro, the Impala continues to be the rental-lot king, with around 57 percent of 2014 Impalas transformed into rental cars.

GM’s PR department was quick to respond to The New York Times article titled “You Can Rent Whatever You Want, as Long as It's an Impala," saying that only a third of the redesigned 2014 Impalas were sold to rental companies.

But there is a catch -- previous-generation sedan is still being produced and branded as the Impala Limited, and sold only to fleet customers.

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