Chevrolet introduces new Suburban 75th Anniversary Diamond Edition

Article by Christian Andrei, on August 30, 2010

In celebration of the Suburban's 75th year of service to the typical American family, Chevrolet is releasing the 75th Anniversary Diamond Edition Suburban. Chevrolet revealed plans for this model last February however, the pricing information has yet to be announced.

The anniversary model will be launched this summer and will feature a White Diamond Tricoat exterior color and Cashmere interior, as well as unique 20-inch chrome-clad wheels and new roof rack rails.

The model, which is based on the LTZ trim, will be fitted with integrated navigation radio, Bluetooth phone connectivity, rearview camera system, rear parking assist, remote starting and adjustable pedals. It was in 1935 that Chevrolet introduced the Suburban as an eight-seater that had a $675 price tag. Back then, it was an all-steel wagon body mounted on a commercial chassis named Carryall.

The Suburban is GM's longest running nameplate and what makes it more impressive is that it had been in production since then with absolutely no breaks. Chevrolet's persistence eventually paid off, especially when you consider that the model had only become truly successful starting in the 1990s.

According to Leslie Kendall, curator of Petersen Automotive Museum, Los Angeles, CA, the Chevrolet Suburban represents the traits that define a genuine American SUV, given its presence of more than 70 years in the automotive industry.

Being one of the vehicles that have been in the market the longest, the Chevrolet Suburban demonstrates not only the resourcefulness of the original production team but also the reliable judgment of General Motors (GM) Company that worked “on a great idea."

As Chevrolet General Manager Jim Campbell puts it, the Chevrolet Suburban "remains a fixture in the industry" for all kinds of clients as it continues to withstand the test of time by providing great driving experience with maximum passenger space. Moreover, its engine has consistently been delivering outstanding performance and capability, making generations of people a witness to its power.

Press Release

At 75, Chevrolet Suburban is the Longest-Running Nameplate in US Auto History

The Chevrolet Suburban, the venerable hauler of people and cargo that debuted in the Great Depression, celebrates its 75th anniversary this year as the king of continuous U.S. automotive production.

No other nameplate has been around longer without at least some time off.

"Having been a part of our automotive landscape for three-quarters of a century, the Chevrolet Suburban embodies the traits that have come to define the American SUV," says Leslie Kendall, curator of the Petersen Automotive Museum in Los Angeles.

"Its longevity in the marketplace speaks to both the resourcefulness of the original design team and the good judgment of the decision makers at General Motors who knew better than to tamper with a winning idea," Kendall said.

The idea for the Suburban was born out of a need for a heavier-duty, truck-based wagon. Through the early 1930s, most manufacturers offered car-based wagons for professional use. Open models with windows and rear seating were known as depot hacks, and were used to ferry passengers and their cargo around train stations and boat docks. Enclosed models, typically without rear seats, were known as sedan deliveries.

Chevrolet began experimenting with an all-steel wagon body mounted on a commercial chassis in the mid-1930s, and the Suburban Carryall was launched in 1935. The original Suburban could seat eight, while easily removable seats provided a large, 75-inch-long by 77-inch-high (1,905 x 1,956 mm) cargo area. The heavy-duty chassis of the Suburban increasingly found favor with professional customers, including the U.S. Armed Forces during World War II.

The foundation of strength and capability that propelled the brand for more than seven decades is still evident today. The 2010 Chevrolet Suburban seats up to nine, or can accommodate 137.4 cubic feet (3,891 L) of cargo with the second-row seats folded and third-row seat removed. With the standard Vortec 5.3L FlexFuel engine and fuel-saving six-speed automatic transmission, Suburban half-ton models can tow up 8,100 pounds (2,674 kg). Suburban 2500 models offer a 6.0L/six-speed powertrain combination and a maximum towing rating of 9,600 pounds (4,354 kg).

A 75th Anniversary Diamond Edition Suburban goes on sale early this summer and is limited to 2,570 units (including 350 for Canada and other export markets). It is distinguished by a White Diamond Tricoat exterior color and Cashmere interior, along with unique 20-inch chrome-clad wheels and new roof rack rails.

The anniversary models are equipped with LTZ content, including a comprehensive package of safety-minded technology, an integrated navigation radio, a one-year subscription of XM Satellite Radio with NavTraffic, Bluetooth phone connectivity, a rearview camera system, rear parking assist, remote starting and adjustable pedals. Leather-covered seating is standard, with heated and cooled front seats, and heated second-row seating. Optional equipment includes a DVD-based rear-seat entertainment system, articulating running boards, a sunroof and Side Blind Zone Alert.

"Times have changed, but the Suburban remains a fixture in the industry for private and professional customers who need truck-like towing capability with maximum passenger and cargo space," said Jim Campbell, Chevrolet general manager. "The Suburban's core capabilities and dependability have remained constant for more than seven decades and generations of people know that a Suburban will haul people and their gear."

If you liked the article, share on:


Login or Create new account to add a comment!


Mitsubishi is now officially part of the Renault-Nissan alliance after Nissan took over the Japanese car company recently. We know a lot has been happening in the car industry, but...
by - October 24, 2016
Many had wished that a Lamborghini Huracán Superleggera would somehow make a surprise debut at the recently held Paris Motor Show. Sadly, not a single Lamborghini appeared anywhere in sight....
by - October 24, 2016
Aston Martin and Red Bull Racing teamed up for the first time in creating what looks like one of the most ferocious beasts in history. The British car manufacturer has...
by - October 24, 2016
German premium carmaker Audi is reportedly planning to buy back around 25,000 Audi Q7 SUVs powered by its 3.0-liter V6 TDI engine in the United States. The buyback should compensate...
by - October 24, 2016
Wondering what the Fantasy Gift in Neiman Marcus’ annual Christmas Book this year could be? If you are generous enough to give others or yourself this special present, then behold...
by - October 24, 2016