Chevrolet is collaborating with DreamWorks on Turbo animated film

Article by Anita Panait, on May 29, 2013

Chevrolet is collaborating with DreamWorks Animation SKG, Inc. over the latter’s newest feature film – Turbo, which will premier in the United States on July 17, 2013. The collaboration between Chevrolet and DreamWorks includes engaging fans in the US and select international markets and enhancing the film’s racing environment.

The companies’ wide-ranging campaign includes television, print, and online advertising. The campaign will also entail social media push and dealership activations in key markets. As part of the partnership, Chevrolet has built a special real-life replica of a custom Camaro featured in the film.

Chevrolet design consulted with DreamWorks on the animated versions of the Camaro, and of the Chevrolet-powered Indy cars that appeared in Turbo. The film – which features a slow snail named Turbo who dreams of being fast -- marks the first time DreamWorks has collaborated with brands in this manner.

Chevrolet plays an integral role in two of the film’s vital moments. The first is when Turbo receives his speed after an encounter with a Chevrolet Camaro. The second is during the scenes set at the Indianapolis 500, where Chevrolet “bowtie” logo is featured prominently. The scene was recreated during the Indy race last weekend, during which the Chevrolet logo was also featured prominently. Tim Mahoney, chief marketing officer at Chevrolet, remarked that Turbo is one of the most anticipated films this summer, and the carmaker “couldn’t be more excited” about the collaboration, which lines ups with its renewed presence in INDYCAR.

Mahoney added that millions of future drivers will be inspired by Turbo to realize their dreams “both big and small.” Anne Globe, Chief Marketing Officer at DreamWorks Animation, noted that there is no better car than a Chevrolet to give Turbo his first taste of “high-speed driving on the open road.” She noted that DreamWorks’ relationship with Chevrolet both onscreen and at the Indy 500 is “a natural fit that adds a layer of authenticity to this wild ride of a story.” [source: Chevrolet]

Topics: chevrolet, movies

If you liked the article, share on:

Comments

Recommended

In the automotive industry, most brands will do what they can to expand their offerings to be present in every potential niche there is. The goal is clearly to increase...
by - April 30, 2017
Just days after unveiling the refreshed 2018 Toyota Yaris hatchback to the North American public at the 2017 New York Auto Show, the Japanese company is now disclosing how much...
by - April 30, 2017
The next generation Volvo XC60 will be soon on its way to dealerships and customers as the Swedish carmaker has already commenced production of the mid-sized sports utility vehicle at...
by - April 30, 2017
In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries