Chevrolet is pitching V6-powered 2014 Silverados to dealers

Article by Anita Panait, on November 9, 2013

General Motors’ Chevrolet is pitching its 4.3-liter V-6 powered 2014 Silverado to its dealers as it aims to increase the sales of its latest generation pickup truck. Chevrolet has sent examples of the redesigned pickup to more than 100 dealers to send a message that the redesigned 2014 Silverado offers more bang – thanks to its V-6 engine – than the previous model, with an aim of having salespeople pitching that prowess to prospective buyers.

Chevrolet is currently having a hard time selling those V-6 powered 2014 Silverados, which accounted for just 10 percent of Silverado sales, as of early October. GM expected V-6 powered 2014 Silverados to account for nearly 20 percent of sales.

The carmaker added that V-6 sales will surge as the rollout of the redesigned 2014 Silverados expands. In order to sell more V-6s, GM commenced offering in October a $3,000 credit to dealers who placed V-6 Silverado models into a daily rental or loaner fleet, for sale as new within a few months.

Don Johnson, Chevrolet's US vice president of sales and service, said last month that dealers "are really rediscovering that V-6 compared to the old one.” The V-6 is part of a new family of GM’s large engines upgraded to feature direct injection and an improved combustion system that results to more efficient fuel consumption.

The V-6 in 2914 Silverado provides 285 hp of output and 305 pounds-feet of torque, while the 2013 version returns 195 hp and 260 pounds-feet. The 2014 V-6 also features cylinder deactivation, which shuts fuel to two of the six cylinders under light loads, helping achieve fuel economy of 18 mpg city/24 highway for two-wheel-drive models.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Now that Lamborghini is set to bring a “more aggressive” Aventador, it only makes sense that it will be given a name. Seeing how it goes, perhaps we won’t be...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries