Chevrolet is pitching V6-powered 2014 Silverados to dealers

Article by Anita Panait, on November 9, 2013

General Motors’ Chevrolet is pitching its 4.3-liter V-6 powered 2014 Silverado to its dealers as it aims to increase the sales of its latest generation pickup truck. Chevrolet has sent examples of the redesigned pickup to more than 100 dealers to send a message that the redesigned 2014 Silverado offers more bang – thanks to its V-6 engine – than the previous model, with an aim of having salespeople pitching that prowess to prospective buyers.

Chevrolet is currently having a hard time selling those V-6 powered 2014 Silverados, which accounted for just 10 percent of Silverado sales, as of early October. GM expected V-6 powered 2014 Silverados to account for nearly 20 percent of sales.

The carmaker added that V-6 sales will surge as the rollout of the redesigned 2014 Silverados expands. In order to sell more V-6s, GM commenced offering in October a $3,000 credit to dealers who placed V-6 Silverado models into a daily rental or loaner fleet, for sale as new within a few months.

Don Johnson, Chevrolet's US vice president of sales and service, said last month that dealers "are really rediscovering that V-6 compared to the old one.” The V-6 is part of a new family of GM’s large engines upgraded to feature direct injection and an improved combustion system that results to more efficient fuel consumption.

The V-6 in 2914 Silverado provides 285 hp of output and 305 pounds-feet of torque, while the 2013 version returns 195 hp and 260 pounds-feet. The 2014 V-6 also features cylinder deactivation, which shuts fuel to two of the six cylinders under light loads, helping achieve fuel economy of 18 mpg city/24 highway for two-wheel-drive models.

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