Chevrolet launches new Facebook app

Article by Christian Andrei, on December 12, 2011

December is always a good month not only because of the Christmas shopping or all the parties but it is also a time when family and friends get to meet after a long while and take the time to catch up. For those who may have been working the whole year and may need just a little push in the right direction, Chevrolet is releasing an application for Facebook that will hopefully get fans to “Make It Happen” and make their dreams become a happy reality.

Chevrolet Europe President Wayne Brannon says that the brand has always been about the spirit of opportunity and optimism. Chevrolet had earlier launched a campaign during the early part of the year, he adds, and with this new application hopes that its fans will get the chance to experience the can-do spirit of the brand and therefore make the most of each opportunity and every day.

Through this application, fans will be able to gather not only family, but also friends in Facebook and create an event which has content and images that are related to their relationship history. By doing these different steps in an entertaining way, fans will be able to remind family and friend what it is they have been missing all along. Fans also get the chance to convince and support then to grab every opportunity presented to them.

Indeed with the Chevrolet, anything is possible. Generally what the application does is basically the same as a Facebook event. The difference is that it does all the work needed. The user could just drag and drop the friend or the family member to be invited. Next step involves choosing and then suggesting an activity to do like going out for coffee, eating out, going to the beach, watching a move, or anything else that may interest the group.

Once that is done, a date and time is chosen and the app will then make everything happen. This Facebook application is scheduled to go live today in countries such as Italy, Germany, France, Turkey, Spain, Poland, and the U.K. As incentive, Chevrolet will be choosing one fan for U.K. and France and will pay for the expenses of their suggested activity.

For the France winner, he/she will receive €1,500 with the U.K. winner getting £1,000. President Brannon continued by saying that the brand will make what it requested happen. The event could be celebrating an important birthday, connecting with long-lost friend from high school, or simply reconnecting with family members, he adds.

Press Release

New Chevrolet Facebook app makes dreams happen

With everything from parties to Christmas shopping, December is a great time to catch up with friends and family you've been meaning to see for ages.

If you've been busy all year and need a little nudge in the right direction, Chevrolet wants you to stop dreaming about it and 'Make It Happen'! The fun new Facebook application hopes to transform their fans' dreams into a festive reality.

The Facebook application allows fans to gather friends and family online, create a dream event and include images and content associated with their relationship history. These entertaining steps will show the friends and family what they're missing and encourage them to grab every opportunity that presents itself.

"Chevrolet's DNA is all about the spirit of optimism and opportunity," says Wayne Brannon, President of Chevrolet Europe. "The 'Make it Happen' app is an exciting new part of our brand campaign launched earlier this year to empower fans to take some of Chevrolet's 'can-do-spirit', thereby making the most of every day and opportunity."

Anything is possible with Chevrolet

The app goes live today in France, Germany, Italy, Poland, Spain, Turkey and the U.K. The app works in a similar way to arranging an event on Facebook, but it does all the hard work for the user. Simply drag and drop the friends to be invited, suggest an activity (going to the cinema, a restaurant, a coffee or 'other'), suggest a date & time and Chevrolet makes it happen!

For one lucky Chevrolet Facebook fan in each France and the U.K., their event will be supported by winning £1,000 (U.K.) / €1,500 (France) towards the cost of their dream day out.

"Whether you've always wanted to re-connect with long lost school friends, help someone celebrate a significant birthday like we have this year, or re-connect with a family member you haven't seen for years – Chevrolet will make it happen" added Wayne Brannon.

Make it Happen is the Chevrolet's brand campaign and tagline for Europe in the brand's centennial year, supporting the market introduction of seven new cars in 2011. The campaign has been launched in several European countries and is visible in many channels: TV, print, outdoor, online, dealer marketing and relationship marketing. The app will be promoted as part of a wider online campaign across interactive display advertising, Facebook adverts and contextual targeting, across seven markets.

"Chevrolet's app is a fun way to catch up with friends you haven't seen for ages so we're offering a great chance for people to stop dreaming and make it happen this festive season," concludes Wayne Brannon.

To create your event, go to Chevrolet's Facebook page, chevroletmakeithappen.com

About Chevrolet

Chevrolet is General Motors' largest global brand with annual sales of about 4 million vehicles in more than 130 countries. It is the fourth biggest global car brand in terms of sales and also one of the fastest growing brands in the world. Chevrolet cars combine passion, bold design and practicality. They provide outstanding value for money. After re-launching the brand in Europe in 2005, Chevrolet more than doubled its sales to over 500,000 in 2008. In 2010, Chevrolet grew its market share in Europe to 2.5 percent, selling 477,194 cars. Chevrolet has a network of more than 2,700 dealers and service points in Europe. The Chevrolet line-up includes the Spark city car, the small Aveo, the compact four-door Cruze, the Captiva SUV and the legendary Corvette sports car. In 2011, Chevrolet is launching seven new cars: the all-new Orlando family van, the new Captiva SUV, the Corvette Grand Sport Coupé, the all-new five-door and four-door Aveo, the five-door Cruze, the Camaro coupé and convertible and the award-winning extended-range Volt electric car. Chevrolet's biggest markets in Europe are Russia, Italy, Germany, Spain, France and Turkey. Established in the U.S. by Swiss émigré Louis Chevrolet in 1911, the brand is celebrating its centenary in 2011. More information on Chevrolet can be found at www.chevroleteurope.com.

Topics: chevrolet, facebook, app

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