Chevrolet lets its fans to vote the next Super Bowl ad

Article by Christian A., on December 26, 2011

A total of 197 film entries from 32 countries were sent to Chevrolet and MOFILM to vie for the chance to win Chevy's "Everyday Hero" campaign. The chosen filmmaker will not only get a cash prize, he or she will get the unique experience of seeing the winning video be broadcast in a commercial at the Super Bowl XLVI, the biggest game of the year. Chevrolet will select the winner based on how many fans share the video from chevroletroute66.msn.com.

Voting runs from Dec. 22 through Jan. 25. Up to $10,000 could be won by those who share their personalized link to the videos the most and give the most creative answer to the question "If you could drive to any destination in your home country, where would you go?"

Joel Ewanick, General Motors vice president and global chief marketing officer, said that the company aimed to tap into the creativity of people around the world for its next Super Bowl ad.

He said that the submitted entries demonstrate how people everywhere on earth “share many of the same values and how Chevrolet plays a role in helping them along life's road." The videos are hosted by Microsoft Hub. The participants will be identified with unique user codes that will allow them to accumulate points each time they share a video. The contest-site leaderboard will be tracking the top fans.

If you liked the article, share on:

Comments

Recommended

One of the main features that have appealed to Cadillac’s customers is its Cadillac User Experience system or CUE. This is once again expected to change as the brand recently...
by - February 22, 2017
Ever since the Regera premiered in 2016, Koenigsegg has been firm about increasing its coverage around the globe. Part of the idea was to ask its employees in Angelholm to...
by - February 21, 2017
There is no harm in admitting that both the conventional and the hybrid versions of the Lexus LC 500 are real stunners when it comes to its exterior styling. Even...
by - February 21, 2017
Jaguar is placing three new Ingenium engines on the F-Pace crossover, XF saloon and XE sedan for the 2018 model year. According to Jaguar’s recent announcement, the updates will also...
by - February 21, 2017
After Volkswagen snagged Toyota’s crown as the world’s best-selling automaker, there’s no stopping the Japanese manufacturer from dominating the hybrid arena. As of January 31st , Toyota’s increasing global unit...
by - February 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries