Chevrolet planning mass-marketing for Volt, despite limited availability

Article by Christian Andrei, on October 15, 2010

The Volt plug-in sedan will be in short supply but despite that, Chevrolet is proceeding to launch an aggressive mass-marketing campaign this month for this vehicle, according to Tony DiSalle, Volt product marketing director.

He said that because of the extended range that the gasoline engine offers even if batteries get depleted, it’s likely that the Volt will appeal to a mass market and not only to electric-car enthusiasts.

During World Series broadcasts, Chevrolet will be running television commercials that point out the green attributes and energy savings that the Volt can offer without giving up the power to drive anywhere and without having to worry about batteries running out.

On the sidelines of The Business of Plugging In electric vehicle conference, put on by the Center for Automotive Research, DiSalle said that the company is offering “newfound freedoms.”

He added that what General Motors Co. is doing is to discuss the benefits of the Volt as well as make the public aware of what the electric-vehicle industry can offer in general. GM will start delivering the Volt to showrooms early next month.

With GM North America president Mark Reuss calling it the only car you’ll want to buy, the Chevrolet Volt promises a lot of good things for an electric vehicle. For instance, it has a longer driving range than other vehicles in its class.

This is thanks to the revolutionary Voltec propulsion system found under its hood. Pure electric driving is made possible by the union of an all-electric drive, the combination of which brings the car’s driving range between 25 to 50 miles.

The lithium-ion battery pack outputs an impressive 16-kWh power output. It was also the only electric vehicle in the market that can be operated for a period of time even when there is a power interruption.

This is all thanks to a 1.4L gasoline backup engine that operates and powers the electric drive system temporarily when the batteries run out of power. Because of this backup engine, the Volt can travel an additional 310 miles at most, on a full tank.

This is more than enough to help you find a recharging station or a gas station to replenish the gasoline engine’s tank. With this feature, the Volt is more than capable of traveling very long distances that other electric vehicles cannot endure.

These capabilities put the Chevrolet Volt in its own class. As if its technical capabilities are not enough, Chevrolet also broke records with the time it took to design, develop and manufacture the EV; the company took only 29 months for the entire cycle.

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