Advertisements for Chevrolet will be seen on TV screens on Super Bowl Sunday as well as on a range of mobile screens. General Motors has revealed on Thursday that Chevy is launching a mobile app that will allow fans of the big game to answer surveys or engage in trivia games associated with the sports event and the commercials.
Fans will have the chance to win prizes such as one of 20 new Chevy units. Other prizes include 5,000 Papa John's pizzas, Motorola phones, Bridgestone tires and products from NFLShop.com and Sirius XM Radio.
The Chevy Game Time app boosts the presence of General Motors in social media in order to supplement the five commercials it is anticipated to run during the sports event. GM's global chief marketing officer Joel Ewanick says that it is the first time a company has delivered a large-scale app made for the viewers of the Super Bowl.
Ewanick related that with tablets and smartphones, the way people view television has changed, as the devices allow people to interact while viewing. GM's app brings that interactivity to a whole new level on "one of the biggest days for television viewing," he added.
Users of the Chevy app will get a unique "license plate" number on their gadgets. Those who have the numbers that match a plate that appears in a Chevy spot during the game will win a new automobile. The app will be downloadable at the start of the NFC Championship game on Sunday.
Assistant director of digital and customer relations management for Chevrolet, Andrew Dinsdale commented that the Chevy app gives "a whole new opportunity" with the mobile device that brings us "into not only the living room, but the kitchen … the other parts of that Super Bowl experience."