Chevrolet rolls out full-scale marketing campaign for 2014 Malibu

Article by Anita Panait, on October 14, 2013

Chevrolet is launching a full-scale marketing campaign for its 2014 Malibu that is arriving this week at dealerships, as the carmaker aims to avoid the failure that afflicted the 2013 model.  During a media drive, Chevrolet’s U.S. marketing chief Chris Perry, remarked that they are looking at the campaign an all-new launch, adding that they are making the investment to make the 2014 Malibu a success. 

However, Chevrolet’s move is unusual, given that the 2014 Malibu is considered as a so-called mid-cycle enhancement, which usually comes around three years after the launch of a redesigned model. In case of the Malibu, Chevrolet parent General Motors reengineered that vehicle two years early, prompted by the sagging sales of the mid-sized sedan.

While Perry refused to divulge how much General Motors has allocated for the 2014 Malibu campaign, he said that the amount would be similar to a typical marketing rollout for a next-generation product.

GM introduced the redesigned 2013 Malibu with an Eco mild-hybrid model in early 2012, and brought a volume 2.5-liter version in late summer that year. The 2014 version of the mid-sized sedan now features a new front fascia and improved interior that boasts of a roomier back seat.  

The 2014 Malibu is now loaded with a stop-start system and other powertrain improvements, thereby boosting fuel economy on the base 2.5-liter engine to 25 mpg city and 36 highway.

It also boasts of a "text to voice" feature that converts incoming text messages and reads them over the car's audio system. The driver can make a reply by selecting from preset list of responses. Chevrolet started airing the first ads for the 2014 Malibu on October 7 during the coverage of the baseball playoffs.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Each time that Mini launches a new generation of the Countryman crossover, a John Cooper Works performance version is always expected to follow. When Mini unveiled the next-gen 2017 Mini...
by - January 18, 2017
Ford Mustang customers won’t be able to specify the V6 powerplant for the latest iteration of the carmaker’s pony car. This comes as the new 2018 Ford Mustang is saying...
by - January 18, 2017
The man sitting at the top of the performance division of Mercedes-Benz – Tobias Moers – cryptically indicated that the Mercedes-AMG GT4 could be really coming. Moers, chief executive of...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries