Chevrolet's retail-sales went up 21 percent this year. The American manufacturer sold 131,804 vehicles in October, up 6 percent over the same month a year ago, including a 7-percent gain in retail sales. Things are looking quite good for Chevy, as for the first 10 months of 2011 company’s sales increased 14 percent, while retail sales are up 21 percent.
The brand new Sonic recorded 3.833 sales in October with the majority to individual buyers. 46% of retail sales represent buyers who gave up a non-GM car for a Chevy. Ashley Johnson, 25, of Cleveland, recently traded in a 2003 Honda Civic for a Sonic : "since i am 25 and just starting my family, i wanted my first new car to be something that reflected my age and personality. When i first saw the Sonic, i had to have one."
The new Chevrolet Sonic 2012 edition exhibited at the 2011 North American International Auto Show shows a more fashionable style that remains assertive for a small car, consistent with its turbocharged performance delivered with efficiency, as well as its dynamic handling and fun drivability.
2012 Sonic is available either as a four-door sedan for more style or five-door hatchback for more sportiness. Both offer roomier rear seating and greater cargo space than its segment counterparts, while a host of connectivity systems make driving more convenient.
Chevrolet marketing vice president Chris Perry said that the new Sonic offers the known advantages of a small car, as well as the signature Chevrolet driving excitement one might experience in a Corvette. He continued to say that the car’s stylishness, enjoyable drivability and innovative connectivity systems should give it a great but fun market presence.
The new Chevrolet Sonic’s initial production date is scheduled for the latter part of 2011, and will take place at the General Motors Orion Assembly Centre in Detroit, Michigan, which was renovated and retooled following a $545-million investment. It is expected to provide 1,000 jobs in the area.
Perry explained that since Chevrolet is the lone manufacturer producing a small car in the US, they have an opportunity to substantiate the segment with new perceptions through the new Sonic, especially since it has a modern style, great performance and amazing value.
The Chevrolet Sonic sedan and hatchback versions project a refined aura with strong and stable presence. Performance is also detectable due to its broad stance, with the wheels at the corners. The sleeked and modernised lines and shape seemingly effect motion even when stationary.
“A key part of our strategy for growth is introducing Chevrolet to new customers, often one person at a time.”said Alan Batey, U.S. vice president, Chevrolet Sales and Service.
“We have been very focused on getting seats in Chevy seats,ranging from local-dealer events to the State Fair of Texas, where more than 20,000 consumers will take a Chevy for a test drive.” “This focus on individual interactions is clearly bringing new people to our showrooms, and contributing to Chevrolet’s continued sales momentum", said Batey.