Chevrolet sees inspiration from Buick for its regional advertising

Article by Christian A., on November 17, 2014

Chevrolet could just look at its sister brand Buick for direction for its next regional, or Tier 2 advertising, global brand chief Alan Batey told Automotive News in an interview. He said that he likes the alignment between Buick's national advertising campaign and its regional commercials – both using the same theme to advertise their latest products.

Batey said they want all of their ads having a certain look, which means that Tier 2 commercials would “play off“ Chevrolet's national advertising. He told Automotive News that he wants to a Chevrolet Tier 1-Tier 2 ads linkage similar to that to Buick. Currently, Chevrolet approach to its Tier 2 advertising is under a transition.

For instance, Early, Chevrolet silently phased out its "Under the Blue Arch" campaign, which dealers say had made salespeople look silly or unprofessional. For this year, the brand’s Tier 2 advertising centered on the Silverado pickup that was redesigned for MY2014.

Regional ads this summer and fall set to Kid Rock's "Born Free" have been used to plug the brand summer offers while supporting its Truck Month promotion in September and October.

Likewise, much of Tier 2 advertising focus in the second half have been dedicated to the rollout of 4G LTE broadband connectivity in many Chevrolet vehicles. According to Batey, Chevrolet is rolling out 4G LTE broadband connectivity "as we would a new vehicle."

But as new product launches at Chevrolet is slowing down, the brand is looking for a new direction for its regional advertising. He said that future Chevrolet ads will still prominently display its stores but will carry features of the brand’s national advertising. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries