Chevrolet sees inspiration from Buick for its regional advertising

Article by Christian A., on November 17, 2014

Chevrolet could just look at its sister brand Buick for direction for its next regional, or Tier 2 advertising, global brand chief Alan Batey told Automotive News in an interview. He said that he likes the alignment between Buick's national advertising campaign and its regional commercials – both using the same theme to advertise their latest products.

Batey said they want all of their ads having a certain look, which means that Tier 2 commercials would “play off“ Chevrolet's national advertising. He told Automotive News that he wants to a Chevrolet Tier 1-Tier 2 ads linkage similar to that to Buick. Currently, Chevrolet approach to its Tier 2 advertising is under a transition.

For instance, Early, Chevrolet silently phased out its "Under the Blue Arch" campaign, which dealers say had made salespeople look silly or unprofessional. For this year, the brand’s Tier 2 advertising centered on the Silverado pickup that was redesigned for MY2014.

Regional ads this summer and fall set to Kid Rock's "Born Free" have been used to plug the brand summer offers while supporting its Truck Month promotion in September and October.

Likewise, much of Tier 2 advertising focus in the second half have been dedicated to the rollout of 4G LTE broadband connectivity in many Chevrolet vehicles. According to Batey, Chevrolet is rolling out 4G LTE broadband connectivity "as we would a new vehicle."

But as new product launches at Chevrolet is slowing down, the brand is looking for a new direction for its regional advertising. He said that future Chevrolet ads will still prominently display its stores but will carry features of the brand’s national advertising. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

Volkswagen of America has a nice surprise for potential customers of the new VW Tiguan (2018 model year). The latest iteration of the Tiguan – set to arrive in the...
by - May 25, 2017
Toyota Camry is many things but exciting isn’t one of its frequent descriptions. That’s why throughout the years, Toyota has been stepping up its game for the said model in...
by - May 25, 2017
Volkswagen intends to leave the crowd in awe at the Worthersee Meeting (Wortherseetreffen) – the largest VW and Audi car show in Europe – with its new GTI Worthersee concept. ...
by - May 25, 2017
The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries