Chevrolet posted a 10.9 percent year-on-year jump in sales for the first six months of 2012 in Europe after selling more than 117,500 units. This development came as Chevrolet logged its best-ever sales and market share in Western and Central Europe. Chevrolet’s first-half feat in Europe allowed the carmaker to increase its market share by 0.24 points at 1.43 percent.
The company logged a 12 percent increase in sales in Western Europe to 92,400 cars and SUVs. Chevrolet’s feat in Europe is in contrast to fate suffered by auto industry, which posted a 7.7 percent decline in sales in the continent.
According to Susan Docherty, President of Chevrolet Europe, European customers are becoming more value-conscious due to the current economic climate. She noted that this prompted these customers to purchase Chevrolet vehicles as the carmaker offers great value for their money. She added that European customers are now looking for vehicles that feature distinctive design and equipment but at an affordable price.
For the first half of 2012, Chevrolet managed to increase its market share in eight countries to new high levels: Poland (3.70%), Turkey (2.78%), The Netherlands (2.09%), Estonia (1.78%), Austria (1.25%), France (1.17%), Belgium (0.94%) and Germany (0.90%).
The best-seller for Chevrolet in Europe for the first half of 2012 was the Chevrolet Aveo city car, with sales of 34,310 units. The Aveo is closely followed by the Chevrolet Spark mini car with 32,010 units sold.
The carmaker’s third best-seller in the continent is the Chevrolet Cruze with 21,000 sedans and hatchback sold in Western and Central Europe. Chevrolet expects to sell more Cruzes in Europe as it prepares to roll out the model’s station wagon variant later this summer. Chevrolet’s other model, the Orlando minivan and Captiva SUV round up the top five, with sales of 14,300 and 13,820 units respectively. Chevrolet will start offering a diesel version of the Malibu mid-size sedan later this summer.