General Motors Co.’s mini vehicles are set to arrive in U.S. dealerships shortly. This month, production will start for the 2012 Chevrolet Sonic subcompact – the smallest car offered in the U.S. by Chevrolet. GM has recently confirmed that it will soon have the Chevrolet Spark minicar available in its U.S. dealerships.
According to Jason Laird, the executive director of GM’s North American product communications, the Spark will be launched in the first half of 2012 as a 2013 model.
Even before GM underwent bankruptcy, it had already said that the Spark, along with the Chevrolet Orlando small minivan, would be offered in the U.S. in 2011. However, the Orlando was later taken out of the product plan for the U.S.
The restructuring had delayed Spark’s arrival by about one year. The Spark originated from three minicar concepts that debuted in 2007. The five-door Spark hatchback is currently available in several countries in Asia.
It has served as a valuable model for Chevrolet in the global minicar segment, where it hasn’t had a major presence previously. It is offered with numerous engine options, beginning with a 1.0-liter four-cylinder engine. GM product chief Mark Reuss said that the company is relying on the Spark minicar to help Chevrolet achieve an “A-B-C-D-E segment coverage” in the U.S. for the first time ever.
According to the terminologies in world auto industry, the Chevrolet Spark is categorized as an A-segment, or minicar, vehicle. The Sonic is considered B-segment, or subcompact. The Cruze is seen as C-segment, or compact. The Malibu is perceived as D-segment, or U.S. mid-size. Meanwhile, the Impala is E-segment, or full-size.