Chevrolet taps two agencies to handle creative advertising in 2010

Article by Christian A., on August 29, 2010

For its creative advertising tasks, General Motors Co.'s Chevrolet Division chose two agencies to help out for the first half of 2010.

In a statement, Chevrolet confirmed that Publicis will be accomplishing work for the Chevrolet Malibu, Equinox and Traverse nameplates and that longtime partner Campbell-Ewald will execute ads for the Silverado and Silverado HD, aside from some brand work for February's Winter Olympics.

Campbell-Ewald will continue to be Chevrolet's agency of record while retaining the account for the division's retail business.

Kim Brink, Chevrolet's general director, said that it anticipates continuing its partnership with Campbell-Ewald while at the same time, building a new relationship with Publicis to "develop compelling, effective, creative to debut during the 2010 Winter Olympics."

Mark your calendars for February 12, the date set for Chevrolet's new ads to debut. Vehicle-specific campaigns will run through the second quarter of 2010.

The review that led to this new agreement with Publicis had been initiated months ago by Brent Dewar, who incidentally had left his position as general manager and global coordinator last week.

Dewar, who had been with Chevrolet for 31 years, is replaced by Jim Campbell.

If you liked the article, share on:

Pin It

Comments

Recommended

The recent Porsche 911 is definitely considered one of the most elite sports car to grace the roads worldwide. The task of producing its successor is challenging enough for the...
by - March 29, 2017
British startup Zenos, which entered bankruptcy administration earlier this year is now back in business. The Norfolk-based sports car manufacturer was bought by a consortium of investors headed by AC...
by - March 29, 2017
It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries