Chevrolet to announce new partnership with Manchester United

Article by Christian Andrei, on May 30, 2012

It appears that GM’s Chevrolet brand wants to show us that it loves soccer as the manufacturer and UK's Manchester United soccer team are planning to announce a partnership. According to Automotive News, GM invited reporters to an announcement by Chevrolet and Manchester United, which will take place in Shanghai on Thursday.

GM's chief marketing officer, Joel Ewanick, will also old a briefing at company’s headquarters in Detroit regarding a Chevrolet global sports marketing initiative. Apparently, Manchester United was chosen due to the fact that it is very popular in Asia and it will travel to China in order to play two exhibition matches during the off-season.

With 19 championships won in Europe and with 659 million followers, Manchester United is considered to have one of the most popular club in the world. "Our followers have doubled in five years," Manchester United's commercial director Richard Arnold told reporters in London on Tuesday. "It's important to the club, not only for commercial partnerships: It gives us a road map to understand exactly what's going on."

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