Chevrolet to announce new partnership with Manchester United

Article by Christian A., on May 30, 2012

It appears that GM’s Chevrolet brand wants to show us that it loves soccer as the manufacturer and UK's Manchester United soccer team are planning to announce a partnership. According to Automotive News, GM invited reporters to an announcement by Chevrolet and Manchester United, which will take place in Shanghai on Thursday.

GM's chief marketing officer, Joel Ewanick, will also old a briefing at company’s headquarters in Detroit regarding a Chevrolet global sports marketing initiative. Apparently, Manchester United was chosen due to the fact that it is very popular in Asia and it will travel to China in order to play two exhibition matches during the off-season.

With 19 championships won in Europe and with 659 million followers, Manchester United is considered to have one of the most popular club in the world. "Our followers have doubled in five years," Manchester United's commercial director Richard Arnold told reporters in London on Tuesday. "It's important to the club, not only for commercial partnerships: It gives us a road map to understand exactly what's going on."

If you liked the article, share on:

Pin It

Comments

Recommended

South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Last year was probably Porsche’s best year ever in terms of sales. Their factory in Stuttgart delivered 237,778 cars in total, which represents a six percent increase compared to the...
by - March 26, 2017
Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries