Chevrolet to run TV spots for redesigned 2013 Malibu with GM’s eAssist

Article by Christian Andrei, on March 9, 2012

Chevrolet has revealed that it will introduce commercials for the refurbished 2013 Malibu during a TV blitz on Monday that centers on the NCAA basketball tournament. The commercials will feature the Malibu Eco, which is equipped with the eAssist system of General Motors that enhances fuel economy. Previously, the eAssist was only available on the Buick models. 

Chevrolet's advertising and promotions director Kevin Mayer explained that the new TV spots will convey three messages regarding the eAssist system in Malibu Eco. He said that it captures energy, manages it and releases it at certain times. One of the TV spots shows a man in his 40s explaining the advantages of eAssist as he picks up his parents at the airport. In another spot, two couples in their early 40s are seen riding in the automobile as the driver flaunts the eAssist.

The Malibu Eco is run by the 182-hp 2.4-liter four-cylinder engine of GM. This powerplant is linked to the eAssist technology. In order to boost fuel economy, the system utilizes a lithium ion battery and electric motor, and stop-start system, among other technologies. Regenerative braking offers electricity of as much as 15 kilowatts in order to charge the battery.

The electric motor generates an electric power boost of as much as 15 hp during acceleration. According to Chevrolet, the vehicle will get 25 mpg city/37 highway. The company's marketing director for mid-sized and performance cars, Russ Clark, revealed that around two-thirds of its dealers will have vehicles to display when the commercials start on Monday. 

On another note, the company has also revealed that the 2013 Malibu fitted with GM's new 197-hp 2.5-liter four-cylinder engine will be available for sale in July. This will then be followed in the fall by the Malibu equipped with a turbocharged four-cylinder 2.0-liter powerplant that provides 259 hp. None of the two engines have the eAssist technology.

The Malibu ECO is part of Chevrolet’s all-new 2013 Malibu lineup. It is the carmaker’s first global midsized sedan, giving customers better style, content, features, craftsmanship, fuel efficiency, and dynamic capabilities -- all rivaling high-end sedans.

The all-new Malibu’s exterior design carries the DNA from sister vehicles Camaro and Corvette. Specifically, it has broad shoulders, a wide stance, and integrated rear spoiler that bring a new sense of sportiness and a more aggressive, track-tested look to the Malibu series. Moreover, it has a 4.5-inch shorter wheelbase and 62-inch front and rear tracks, which are more than two inches wider than the previous model.

What’s more, the new Malibu features an interior that brings a sophisticated touch to everyday driving. The interior features a new dual cockpit design that boasts more room due to the car’s increased width. Also, when compared to its predecessor model, the new Malibu has almost four cubic feet of additional interior volume, more front/rear shoulder and hip room, as well as more than a cubic foot of extra trunk space. It also has soft, ice-blue ambient lighting available, which complements chrome accents and also ensures consistent illumination on the instrument panel and the storage pockets.

Furthermore, the Malibu has several storage areas, which include a radio face articulating up and down to show a 6-inch deep lighted storage behind the 7-inch touch-screen radio display. This is a first in the U.S. for a midsize car. The Malibu also offers a range of the latest infotainment features and options, including an available navigation system and new color radio systems.

Malibu includes the new MyLink infotainment package, too. What’s more, it builds on the security and safety of OnStar, as well as smoothly integrateds online services such as Stitcher SmartRadio and Pandora Internet radio. MyLink also integrates wireless connectivity via Bluetooth, enabling hands-free use of smart phone apps while your device is safely stowed. MyLink boasts a high-resolution, full-color touch-sensitive display.

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