Chevrolet Trax not coming to the United States

Article by Anita Panait, on May 15, 2012

General Motors Co. plans to launch the Chevrolet Trax at the Paris auto show in September and to roll out the small crossover in more than 140 global markets excluding the United States. GM will build the Chevrolet Trax on the Gamma platform that currently underpins the Chevrolet Sonic. 

GM will also introduce two other small crossovers built on the Gamma same platform: the Opel Mokka that would roll out by end of 2012 and the Buick Encore that will hit showrooms in early 2013.

According to the company, the main reason for the decision not to roll out the Trax in the US was the success of the larger Chevrolet Equinox crossover. The Buick Encore, which has the same platform as the Trax, is 19 inches shorter than the Equinox and offers less cargo space.

A Chevrolet spokesman disclosed that GM will first introduce the Trax in Mexico in the last quarter of 2012, then in selected countries in Europe and Asia. Dave Sullivan, a product analyst for AutoPacific Inc., expects GM to roll out the Trax in eastern Europe, where a similar product, the Mokka, will not be marketed, thus avoiding product overlapping.  The Chevrolet spokesman revealed that GM will assemble the Trax in Korea as well as in other locations.

GM is positioning the Trax to continue the impetus of its flagship Chevrolet brand. Chevrolet posted a 7 percent year-on-year increase in its global sales of for the first three months of 2012 to 1.2 million units. The brand’s unprecedented rise in sales could be partly attributed to the phasing out of the Daewoo brand in Eastern Europe, Korea and other markets where Korea-made vehicles are rolled out under a Chevrolet badge.

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016