Around 2,500 people has contacted Chevrolet UK stating that "they want to talk" to the automaker regarding the Volt, managing director Mark Terry has disclosed. He also said that he anticipates there will be more customers than automobiles for the future. He further commented that they have been "fighting for production" every month and that the "gates are opening."
The Volt to be launched for sale this spring will have different pricing and specifications compared to the Vauxhall Ampera.
Terry shared that there are some individuals who "just won't buy a Vauxhall" but want the technology and so will choose Chevrolet. He is also optimistic by the evidence that the US brand still has a good reputation in the United Kingdom.
Terry further commented that to place a "Chevy on your drive is saying something," citing evidence that buyers downsizing from luxury brands will opt for Chevrolet over South Korean competitors Kia and Hyundai because these buyers will want to go for a brand that "says something."
Even with the evidence, Terry admits that some work is still needed for the brand to show the customers that "it's not a US gas guzzler."