Chevrolet unveils the final-year model 2013 Black Diamond Avalanche

Article by Christian Andrei, on April 15, 2012

Chevrolet is bidding goodbye to the Avalanche as it recently confirmed that the 2013 Avalanche will be its last. Chevrolet is offering the 2013 Black Diamond edition as a send-off for this truck that is credited for having driven sales up for crew cab pickups. It was a decade ago that U.S. sales of this model reached its highest level.

According to GM spokesman Tom Wilkinson, Avalanche sales had peaked in 2003 with 93,482 units but last year, it only sold 20,088 units. Wilkinson said that sales of the Avalanche have been steadily decreasing as the crew cab pickup became a widening part of the light duty market.

He said that Chevrolet has “very passionate” fans but they’re not numerous enough to result to make it good business to produce a next generation Avalanche as part of the next generation full-size truck program. Presented as a concept at the 2000 Detroit auto show, the Avalanche started selling in 2001 as a 2002 model.

It was then given the award for 2002 Motor Trend Truck of the Year. Wilkinson said that production will start in June for the 2013 Avalanche.

It will arrive in showrooms a short period after it starts rolling out. GM’s plant in Silao, Mexico produces this vehicle. It also makes the Chevy Silverado, GMC Sierra and Cadillac Escalade EXT. According to Avalanche marketing manager Mark Clawson, over 580,000 Avalanches were sold since it was introduced.

In a statement, Clawson said that even if Avalanche sales have slowed down in the past few years, crew cabs have been dominating Silverado sales. He said that the company decided to offer the Black Diamond Avalanche as a way to thank its customers. In the first quarter of 2012, Chevrolet sold 5,494 Avalanches in the U.S.— standing for a 23% increase compared to the same period in 2011.

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