Chevrolet Volt “Aliens” ad for Super Bowl XLVI

Article by Christian Andrei, on February 6, 2012

The Super Bowl ad for the 2012 Chevrolet Volt made use of aliens in its light-hearted marketing pitch. In this ad, a man wearing a bathrobe is suddenly faced with aliens who are in his garage and checking out the Volt. This is actually the third time that he says he has had to explain the concept of a series-parallel plug-in hybrid to them. 

This ad is a stark contrast to the seriousness surrounding the matter being discussed the past week during a Congressional hearing. GM CEO Dan Akerson had referred to this as the time when the Volt became a “political punching bag.” It isn’t just GM who’s going on the humorous route for its Super Bowl ads. 

Last Wednesday, Volkswagen released a teaser of its ad for the 2012 Volkswagen Beetle. It made use of an overweight dog who had wanted to chase this car for the longest time. While most automakers have released a teaser of their ads for the Super Bowl, it is yet to be seen if Chrysler’s spot this year will exceed the success it had last year with its ad that had Eminem providing the narration about the Motor City.

Chevrolet Volt features a sleek, bold, and performance-oriented stance that expresses its electrically driven capabilities. It also has an upscale, mid-sized sport sedan look. This is all thanks to the Volt’s wide front/rear tracks, which measure 61.2 / 62.1 inches, its 105.7-inch wheelbase, its wheels-out stance, its premium execution, and its sculpted belt line.

Bob Boniface, Chevrolet Director of Design, says that the Volt is one revolutionary car, designed to make a dynamic and sleek statement. According to Boniface, when you look at the Volt, you can see how technical and refined it is in its execution, with many interrelating surfaces bringing clean and crisp edges and creases.

The design and engineering teams worked hand in hand with aerodynamicists in GM’s wind tunnel to shape the Chevrolet Volt and to develop the most aerodynamic car in the history of Chevrolet. Additionally, the Chevrolet Volt’s aerodynamicists had contributed around 8 miles of electric range as well as 50 miles extended range by reducing the amount of energy needed in overcoming air resistance.

What’s more, the Volt features rounded, flush front fascia, as well as tapered corners and grille that allow air to easily move around the car to lessen drag. Meanwhile, the car’s rear showcases sharp edges as well as a spoiler control air flow. The windshield has an aggressive rake and back glass that also helps lessen turbulence and drag.

Inside and out, element-to-element gaps, as well as flush relationships, are just as good, if not better, than any vehicle in the segment. The underhood compartment is also not overlooked, with components that carry a high standard of appearance and that harmonize with all the other parts of the car using surfaces and colors that are similarly grained.

Carrying the signature Chevrolet bowtie as well as one of the two Volt insignias is a rear liftgate appliqué in gloss black finish. Meanwhile, the other insignia is located on the car’s forward quarter panel.

The Volt is available in six exterior colors: Viridian Joule Tricoat, Crystal Red Metallic Tintcoat, White Diamond Tricoat, Silver Ice Metallic, Black and Cyber Gray Metallic.

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