The Super Bowl ad for the 2012 Chevrolet Volt made use of aliens in its light-hearted marketing pitch. In this ad, a man wearing a bathrobe is suddenly faced with aliens who are in his garage and checking out the Volt. This is actually the third time that he says he has had to explain the concept of a series-parallel plug-in hybrid to them.
This ad is a stark contrast to the seriousness surrounding the matter being discussed the past week during a Congressional hearing. GM CEO Dan Akerson had referred to this as the time when the Volt became a “political punching bag.” It isn’t just GM who’s going on the humorous route for its Super Bowl ads.
Last Wednesday, Volkswagen released a teaser of its ad for the 2012 Volkswagen Beetle. It made use of an overweight dog who had wanted to chase this car for the longest time. While most automakers have released a teaser of their ads for the Super Bowl, it is yet to be seen if Chrysler’s spot this year will exceed the success it had last year with its ad that had Eminem providing the narration about the Motor City.