In the first quarter of 2011, about 1.1 million vehicles were sold by Chevrolet across the globe, 15% more than the first quarter of 2010 and the company’s best first-quarter outcome ever.
According to Joel Ewanick, the Global Chief Marketing Officer of General Motors, this is a great way for GM to start the Centennial Year. The results of the first quarter clearly indicate that consumers are taking notice of GM’s new product line, which happens when a company really listens to its customers. Chevrolet has built strong relations with consumers in key international markets like Europe, South America and Asia. They hope to strengthen these relations when they present Chevrolet to Korea and offer a growing array of vehicles based on the successful launch of the Chevrolet Cruze.
Chevrolet Grows Momentum across the Globe
Chevrolet was the lone top-five brand of international vehicles to expand its total market share last year, making up 5.8% of the total vehicles sold around the world.
This strong momentum carried on in the first quarter of 2011 when Chevrolet had more sales in double digits than the first quarter of last year in four of five top markets.
In particular, Chevrolet sold 416,505 vehicles in the US within the first quarter, signifying a 23% increase in sales. In February, it was the brand with the highest volume in the US. In China, Chevrolet had a sales record of 159,303 vehicles in the first quarter, a 17% increase.
In Brazil, 142,734 vehicles were sold in the first quarter, 9% less than the record-setting sales during the first quarter of 2010.
In Mexico, 37,291 vehicles were sold in the first quarter, a 12% increase.
In Argentina, 34,103 vehicles were sold in the first quarter, a 21% increase. Chevrolet had three consecutive record-setting sales in this South American company. These comprise the brand’s best sales in January, February and March.
In Europe, 112,482 vehicles were sold, 7% more than the previous year. At that time, Chevrolet increased market share in nine markets across Europe as it doubled its sales in Denmark and Turkey as well as increased its sales in Russia and France by 51% and 80%, respectively.
The growth of Chevrolet around the world is expected to speed up. A major contributor will be the inclusion of the Korean market, where Chevrolet will be the main brand of General Motors in place of Daewoo. GM sales went up 60% from the preceding month, due to the launch of the Chevrolet plus its new products like the Spark, Orlando and Cruze. Other models will follow, including the Cruze hatchback and Captiva SUV.
GM Korea president and CEO Mike Arcamone said that the change done to Chevrolet will strengthen the presence of General Motors in the South Korean market. Great opportunities will contribute to the development of one of the most iconic international automotive brands.
Cruze Tops Chevrolet Global Nameplates
Aside from expanding the brand’s global footprint, Chevrolet is adding to its lineup of vehicles.
Encouraged by its successful launch in the US and continuous growth in China, a total of 150,652 Cruze sedans were sold in the first quarter of 2011 -- 117% more than what was sold in the same period of the previous year. The Cruze was first introduced to the European market in 2009 and Chevrolet sold almost 600,000 units around the world.
The Cruze sales are expected to rise continuously with inclusion of the Cruze hatchback, which will be available during summer in Europe and later, in other markets worldwide. In Europe, the compact segment on its own accounts for over 25% or the total vehicle sale, and about 65% of all compact vehicles are hatchback models.