Chevrolet’s ad agency defends its work

Article by Christian A., on August 24, 2011

The head of the ad agency of Chevrolet defended the performance of his company last week after General Motors international marketing boss Joel Ewanick made comments. According to Ewanick, he has "seen grade-A work" from Goodby, Silverstein & Partners, which is the San Francisco agency behind the "Chevy Runs Deep" campaign that started last fall.

Ewanick complained that the ad agency has not been consistent. "We need to find our stride where it's always at that level."

The agency’c co-chairman, Jeff Goodby, did not directly dispute Ewanick's statements on the consistency of the agency's performance, according to Autonews.

However, he did not back down, either. He argued that if the agency has done things wrong, he thinks that it has done them in “lackluster ways and haven't made any big mistakes." He further stated that the agency had “some high points and other things” that it struggled with, “but the high points have been high and have worked."

Among the examples he shared is what the agency has done for Cruze, which has “been arguably working in the market." In addition, he pointed to the agency's performance on behalf of the plug-in hybrid Volt, and in promoting Chevrolet's engineering, as having "all been good for the brand."

Moreover, he shared that the "Chevy Runs Deep" theme will continue to benefit the agency. He added that “when all things are equal, it becomes a tiebreaker for the Chevy brand" by playing up Chevrolet's heritage as an American classic.

If you liked the article, share on:

Comments

Recommended

The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries