Chevy Confidence program announced, allows buyers to return any model

Article by Christian A., on July 11, 2012

Now there’s no reason not to consider a Chevy as it now comes with its latest mind-blowing promotion dubbed “Total Confidence Pricing." General Motors Co. wants to appeal to new buyers and to do that, it is prepared to give a full refund to consumers who bought a new 2012 or 2013 model year Chevrolet and were not pleased with their purchase.

But they’d have to do make the return within 60 days. In addition, Chevrolet is offering lower pricing on all 2012s on top of the older incentives. Chevrolet has implemented a simple, no-haggle price on its entire range. What Chevrolet wants is to increase sales amid the transition to the 2013 MY.

It wants new consumers to consider buying a Chevy; it also hopes to improve the long-term image of the brand. Chevrolet was able to increase its U.S. market share in 2010 and 2011 but this year, the numbers have declined.

Nonetheless, sales have increased by 6% in June while the market grew 15%. GM said that this new promotion lasts until September 4. Under the promotion, the vehicle can be returned and the customer is given a refund of the purchase price and sales tax if it has no damage and was only driven for shorter than 4,000 miles.

This refund offer, which is valid between 31 and 60 days after delivery, doesn’t cover costs like non-GM accessories, finance charges, extended warranties, or license fees.

In a statement, Chris Perry, Chevrolet's vice president of marketing, said that the guarantee lessens drivers' worries about buying a new vehicle. Perry also said that the company’s research shows that consumers get reassurance of the product’s quality and peace of mind when they know that they could return the unit.

Topics: chevrolet

If you liked the article, share on:

Comments

Recommended

Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
It is not a big secret that premium customers in China have a strong penchant for luxury cars with a spacious interior. In particular, premium customers in China purchase luxury...
by - April 21, 2017
Chinese automaker Chery did not leave a good impression last time they were in Australia - due to its cheap design. But this year, Chery showcases its new Tiggo Sport...
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries