‘Chevy Runs Deep’ tagline is here to stay, says GM

Article by Christian Andrei, on October 25, 2011

General Motors is keeping the tagline “Chevy Runs Deep” even as it has announced a creative agency review. Many in the industry wondered whether GM will keep this one-year-old tagline from GM's lead U.S. shop Goodby Silverstein & Partners in light of the review. This tagline was introduced last October during the World Series.

GM received criticisms that this tagline isn’t as impressive as previous Chevrolet brand slogans like "See the USA in Your Chevrolet," "Heartbeat of America," "Like a Rock," and "An American Revolution."

Spokesman Tom Henderson said, "'Chevy Runs Deep' isn't under review," adding that it is contented with the campaign and he doesn’t expect any changes. He explained further that this review is meant to discover efficiencies and to be more effective in its global marketing operations. He added that it is “consistent” with GM's encouragement to lessen complexities across the business.

He said that GM wants to make a decision for its media-buying and -planning review,by the end of this year. The speed of the review as well its goal to lessen complexity prove that it’s not so much about the message but having the ability to lessen costs within marketing.

We do expect to see the new headline on the new Chevrolet Volt! For those who don't know, the 2011 Chevrolet Volt was introduced in the market as an electric vehicle with extended range, thereby creating a new segment in the automotive markets around the world.

The Chevrolet Volt has five doors and has ample space for four passengers. It is designed to give you all the benefits of an electric vehicle without having to worry about range limitations that plague other electric vehicles out in the market.

GM North America president Mark Reuss says that the Volt is all the car that you need because it delivers everything you want, from a cutting edge propulsion system, industry-leading safety, progressive designs, user-friendly technologies, fun driving dynamics, and top-notch amenities.

The Volt will be out in the market before 2010 ends. It has been engineered, designed, manufactured and delivered to customers in only two years and five months. Standard Volts will be very well-equipped and you will have two option packages to choose from: the Rear Camera and Park Assist Package and the Premium Trim Package.

Chevrolet Volt is far from being a hybrid. What you get is a unique, electrical vehicle that is engineered and designed to run smoothly regardless of the climate. It is powered by Voltec propulsion system with a 16-kWh lithium-ion battery pack along with an electric drive unit. This gives you around 25 and 50 miles of range depending on the driving techniques, temperature, and terrain.

You have a 1.4L gasoline engine that can give additional range of up to 310 miles on a single full tank of fuel. That means that it’s unlike electric-only vehicles that you cannot operate during a power interruption or on a long distance trip.

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