China set to become Mercedes-Benz’s biggest market by 2015

Article by Christian Andrei, on October 25, 2010

By 2015, China will become Mercedes-Benz's biggest market, according to CEO Dieter Zetsche. He added that Daimler AG will increase sales by over 10% next year in China. In an interview with Bloomberg Television, Zetsche said that deliveries are expected to increase by a “double-digit” percentage in 2011.

For 2010, Mercedes expects to sell 120,000 vehicles in the country this year, compared to its previous forecast of 100,000. China, which is the world's largest auto market, is expected to expand further due to increasing incomes and a rising economy.

It doesn’t come as a surprise then that Daimler, General Motors Co. and Nissan Motor Co. are expanding in this country. Daimler, which is currently ranked as second, aims to close the gap with luxury leader BMW AG and ward off Volkswagen AG's Audi division.

During the Mercedes-Benz star-lighting ceremony for the Daimler Tower in Beijing, Zetsche said that the prospects for premium cars in China are “excellent” and that no changes are anticipated.

Within five years, Daimler (which has ventures with Beijing Automotive Industry Holding Co. and Fujian Motors Group) aims to double passenger-car capacity in China.

Currently, Daimler has the capacity to build 100,000 units each year. It also seeks to introduce an electric car with Warren Buffett-backed BYD Co. as early as 2012. Mercedes-Benz was able to achieve its initial 2010 target in the first nine months of 2010, after selling 101,350 units. [via autonews - sub. required]

If you liked the article, share on:


Login or Create new account to add a comment!


Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016
We’ve seen quite a lot of intriguing stories in the age of Internet (where the most interesting part was revealed before the story unfolds). Some are from movies and novels...
by - October 26, 2016
Many people have long known that the new 2018 RS5 was being developed by Audi AG. Enthusiasts the world over were excited when a prototype was seen running on the...
by - October 26, 2016
It was only recently when BMW officially debuted the new 2017 5-Series Saloon (G30) online. At that time, this range revealed that it had driving dynamics that was the best...
by - October 26, 2016
Starting early 2017, the new Audi Q7 will be available with the new 2.0-liter TFSI four-cylinder engine that makes it not only faster but also lighter and more efficient than...
by - October 25, 2016