China will be the largest market for Smart, CEO says

Article by Christian Andrei, on December 16, 2014

The Smart minicar brand believes that China could surpass Germany and Italy as the largest market for its vehicles, according to Smart chief executive Annette Winkler. She remarked to Reuters that at the start, there were doubts that Smart could become successful in China since typically, the country’s premium market is about big cars.

However, in some months of 2014, China proved to be one of the top global markets for Smart as sales of premium compact models starts to pick up. Smart has been in China for five years and posted sales of around 17,500 cars in the country in 2013.

Daniel Lescow, the brand’s chief for China, told Reuters that Smart is expected to post a slight growth this year to record sales, no thanks partly to model changes. However, Lescow expects the volume to grow further after the brand rolls out new Smart two-seater and Smart four-seater in China.

He said that Smart, a unit of German carmaker Daimler, will log a double-digit growth in 2016, as more young Chinese people are becoming rich enough to purchase a Smart car. On the other hand, Daimler is planning to launch its car2go car-sharing service to China.

As of end of last year, car2go’s fleet of over 10,000 Smart ForTwo cars was running in around 25 cities in Europe and North America. According to Lescow, Daimler is holding discussion Chinese city governments about car2go and is evaluating the business model in the country.

Topics: china, smart, ceo

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
WM Motor, a new China-based automaker, recently revealed its forthcoming lineup consisting of affordable electric vehicles. While there is a company is the U.S. that has the same name, they...
by - December 8, 2016
Even when Aston Martin has been mum about the upcoming AM-RB 001 hypercar, Marek Reichman at least has something new to say. In a recent interview with Australia’s Motoring, the...
by - December 8, 2016
The people at Mercedes-Benz are rejoicing. This is simply because for the first time since 1979, Mercedes-Benz has assembled 20,000 – and still counting – examples of the Mercedes-Benz G-Class....
by - December 8, 2016
When Donkervoort Automobielen BV unveiled its Donkervoort D8 GTO-RS limited edition in May 2016, customer interest has been so overwhelming that the Lelystad, Netherlands-based carmaker sold out this one-of-a-kind vehicle...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries