With China automotive sales growing 35 percent, Porsche is forecasting that it will hit a record in its worldwide deliveries in 2011, placing the country on track in overtaking the United States as its largest market by 2014, according to the carmaker’s head of China, Helmut Broeker.
Daimler AG unit Mercedes-Benz, BMW AG as well as Porsche all posted increases in their four-month sales in the country, exceeding 30 percent as increasing numbers of high-class Chinese consider luxury cars from Germany-based automobiles as status symbols.
These increases are outperforming a slow-paced overall market, which advanced 8.1 percent in the first three months this year, the weakest in two years.
According to senior analyst Tim Urquhart at London-based industry consultant IHS Automotive, customers in China are becoming more brand-savvy, and Porsche is a “very potent brand.”
German manufacturers of premium vehicles are relying on China to obtain increased profit because higher demand in the country for luxury goods equates their capability to charge more for their cars.
On another note, Chinese customers are ordering Porsche’s Carrera sports vehicle because they will still have to wait an average of 15 months for delivery – the longest for the vehicle around the world - for the 893,000 yuan ($137,000) Cayenne SUV, which has a 3.0-liter engine.
The closest rival for the Cayenne is BMW's X6 SUV, which has a price starting at 1.05 million yuan. Prices for Cayenne and X6 sell in China are more than double its U.S. price.
More dynamic, sportier, and simply more Porsche. All of these can be observed with just one look at the new Porsche Cayenne, especially since it exhibits a new design language. Because of this, it gives the Cayenne a look that is more compact considering the fact that its dimensions have been increased. Its wheelbase for example is 1.6 inches (40 mm) longer. Overall length was increased as well by 1.9 inches (48 mm) and is now even wider by 0.43 inch (11 mm).
Height was also increased by 0.24 inch (6 mm). In addition, the new design also gives this new model a more forceful attitude and more muscular look especially when on the road. This impression can clearly be seen no matter what angle the new Cayenne is viewed from. In addition, the design themes, and even the shape, are what can be expected of a model from Porsche. According to the company, there were different goals that needed to be fulfilled in creating this new model and all of them are challenging from the very beginning.
For example, one of this was to improve the variability and to ensure that the interior would provide more space, and thus resulting in increasing the wheelbase. Looking at the front part, the center air scoop is now larger which is highlighted by having at its side two air intakes, albeit smaller.
This makes it clear that this is indeed a Cayenne. These same air scoops help emphasize the sporting stylishness of this new Cayenne. It even validates the excellent performance and outstanding power that Porsche’s new model offers. Still at the front portion, it also helps distinguish the different models from each other. For the Cayenne and the Cayenne Diesel for example, the intake louvers have the same color as that of its body.
Meanwhile both the Cayenne S Hybrid and the V8 variant have the side air intakes in black. Finally there is the Cayenne Turbo which is easily noticeable compared to the other variants due to how distinctive its center air intake was designed as well as the unique Powerdome. While the front is design to give it that confidence, this same self-assured appearance is seen as well on its wings. This is because the wings manage to go above the compartment lid of the engine and is even strongly curved. As a result of the Powerdome, high importance was granted on the engine lid, and with its V-shape, once again validates that this is indeed a Porsche.
Though the new Cayenne’s visual center of gravity is indeed lower, highlighting this even further is the fact that its front end narrows even downward. Its outer air intakes go as far as they can on the outside and thus underscore its special look which reminds one of a sports car. While the front part does help differentiate each model, all of them will have the new headlight graphics in common. By putting its extra lights on the inside, it clearly stands out as a Porsche.
Its charm is increased by putting in rings in silver on the headlights with darker panels within these same headlight units. When paired with the positioning lights placed on the side air intakes, the new Cayenne gets a more prominent appearance as it relates to performance and power. The new design can also be seen on the now flatter exterior mirrors.
While previous models put the mirror base on the mirror triangle, in the Cayenne it has been placed on its doorsill. This results in a number of advantages. For one, the new design and position mean that the exterior mirrors can take the front end’s lines and ensure that it goes in line with the vehicle’s overall design. Another benefit is that its placement helps enhance aerodynamics and thus lowers any wind noise.
It can even aid in visibility, especially in tight bends, since this is improved due to the extra window that was formerly the mirror triangle. New in the Cayenne as well is its night design. All of the units in the Cayenne line-up will be integrated with the daytime driving LED lights as a single element and will be positioned on the sidelights which can be found on the upper edge of its outer air intakes.
This is true for the Cayenne, Cayenne S, Cayenne S Hybrid, and Cayenne Diesel. Once again though, the Cayenne Turbo manages to stand out from the rest since the sidelights manage to extend all the way to the outer air intakes. Then there are the four LED spots that help the main headlights deliver a daytime light function.