Chris Bangle says car designing needs real change

Article by Anita Panait, on September 2, 2013

If you ask Chris Bangle, considered as an influential design boss during his time at BMW, on the current state of automotive designing, he would say, "stuck!" During an interview with Automotive News Europe, Bangle remarked that the auto industry has been unable to look at itself objectively.

He told Automotive News Europe that car designers are stuck in a phase he called "mannerism," which refers to being too dependent on the same approaches and elements they have in the past. He remarked that that there is a real need for a change, but it is "just not happening."

According to Bangle, although many car designers talk about innovation, nobody is really doing it. He quipped that concept cars simply anticipating the next production model coming down the line cannot be considered as innovation.

He remarked that "at the end of the day this is what's preventing car design from moving into a new era."

Bangle left BMW in 2009 to set up his own independent design studio. Bangle admitted in the interview that he has been receiving offers to become design director at some carmakers, but has refused them every time.

He told Automotive News Europe that "Designing cars consumes you; it has a hold on your spirit which is incredibly powerful." He added that designing cars is not something that can be done part time, since it should be done with "all your heart and soul or you're going to get it wrong."

He added that while he loved working for BMW, "you have to know when to leave the party." [source: automotive news - sub. required]

Topics: design

If you liked the article, share on:

Comments

Recommended

Mazda seems too far ahead in Safety technology for having four of its vehicles chosen as the safest on the road. Very recently, the Insurance Institute for Highway Safety has...
by - June 22, 2017
The automotive world is intensely competitive given the growing number of players, but the British car manufacturer is adamantly holding on to its spot. The 2018 Jaguar XF Sportbrake, priced...
by - June 22, 2017
Audi’s all-electric supercar, the R8 e-tron, had been discontinued last October after being in the market for under two years. The electric vehicle was then exclusive to the European market...
by - June 22, 2017
Dodge has made it clear to everyone, including its potential buyers, that the Challenger SRT Demon is a street-legal drag car - that it is unlike any of your ordinary...
by - June 22, 2017
After a number of failed attempts, Tesla finally gets an Arizona dealership license by winning a court battle that allows them to sell directly to consumers. The automotive dealer license...
by - June 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries