Chris Perry quits as US marketing chief at Chevrolet

Article by Anita Panait, on December 24, 2013

Chevrolet’s marketing chief for the United States, Chris Perry, has resigned from his post, as part of an upheaval of the brand’s executive ranks. Perry was Chevrolet's chief marketer until last spring, when General Motors recruited former Volkswagen of America executive Tim Mahoney as the brand’s global chief marketing officer.

Mahoney has been working with Alan Batey, senior vice president in charge of Chevrolet worldwide. Sources told Automotive News that Batey will still be Chevrolet’s global chief while he shifts to a new role as president of GM North America. According to a GM spokesman, it has yet to announce a replacement for Perry.  "GM would like to thank Chris for his dedication and contributions, and wishes him well in all his future endeavors," Batey said in a statement last week.

Since joining GM in August 2010, Perry has held several marketing positions in the company. He was recruited by then GM chief marketing officer Joel Ewanick, who was dismissed from the carmaker in July 2012. In 2011, Perry became vice president of US marketing for all four GM brands following Ewanick’s promotion to a global role.

GM then renamed him as head of Chevrolet marketing on a global basis. GM dismissed Ewanick amid accusations that he failed to fully disclose financial details of around $600 million Chevrolet sponsorship agreement with Manchester United. Perry was credited for helping roll out the "Chevy Runs Deep" ad campaign in the fall of 2010. GM phased it out early this year, replacing it with "Find New Roads."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Nearly a decade after Opel and sister brand Vauxhall introduced the Insignia large family car, these companies are now getting ready to unveil the second generation of this offering from...
by - December 7, 2016
After we caught a glimpse of the revamped Amarok, VW Australia once again wants to give its ute a sinister look inspired by the Mad Max movie franchise. The “Korama”...
by - December 7, 2016
Customers in the European market are known for leaning towards style and with this in mind, Nissan has revealed the special LEAF Black Edition. While the production run of this...
by - December 7, 2016
When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries