Christopher Barger heads to Porter Novelli’s Voce Communication PR firm from GM

Article by Christian Andrei, on March 29, 2011

Starting April 11, Christopher Barger will serve as the senior vice president for global programs of Porter Novelli's recently acquired PR firm, Voce Communication. Barger had been the director of global social media at General Motors Co. In Barger’s four-year stint at GM, he focused on social-media content development and community management for online properties such as the marketer's "FastLane Blog."

He also assisted in providing internal training in order to integrate social media across GM's marketing initiatives.

Before working at GM, Barger had developed blogs and podcasts for IBM. Last February, Porter Novelli acquired Voce to boost its digital and social reach. Barger will stay in Detroit and concentrate on helping build relationships with current clients, adding to its client base and creating new social media strategies.

In an interview with Advertising Age, Barger talked about his plans for Voce and how social media can best be used by marketers. He said that social media has become an accepted practice within plenty of large organizations. He added though that there are “growing pains” when these efforts are integrated with the organizations’ PR, marketing and advertising.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The Shooting Brake is probably the least rendered body shape in the automotive world. But it’s also the most sought after design among car nuts for its unique, old-fashioned charm....
by - January 23, 2017
Perhaps to make the upcoming Valentine’s day more special, Tinder dating app and Ford UK have cooked up a special blind date for all the single blokes and chicks in...
by - January 23, 2017
2017 is undeniably a very busy year for BMW. After introducing the new 4-Series, the German automaker has just released several new updates. In relation to this, BMW is also...
by - January 23, 2017
The renowned Shelby Super Snake is now 50 years old! As we greet the Super Snake a “happy birthday” or a “happy anniversary,” Shelby itself is celebrating half a century...
by - January 23, 2017
Nearly a year after the Subaru XV Concept was unveiled at the 2016 Geneva Motor Show in Switzerland, this SUV study is making its North American debut at the 2017...
by - January 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries