Chrysler 200, Dodge Avenger continue to pick up new customers

Article by Christian Andrei, on May 7, 2012

Chrysler Group's twin mid-sized sedans – the Chrysler 200 and Dodge Avenger – prove that it isn’t just the new models that still have game. In fact, these models continue to pick up new customers. Last April, 13,343 units of the Chrysler 200 (the renamed and significantly upgraded Chrysler Sebring) were sold, making it Chrysler’s No. 2 top-selling vehicle.

It was higher than 61% from the past year. It trailed just the compendium of models collectively reported monthly as the Ram pickup at 21,126 units. Sales of the Dodge Avenger in April grew by 47% to 11,147 units.

When combined, the two mid-sized sedans’ sales climbed 55% compared to the previous year – the highest monthly sales total in this segment for Chrysler since June 2004, when the SAAR amounted to 15.8 million, and the Sebring came with the Dodge Stratus.

Of course, fleet sales attributed to its success but it’s unclear how big its role was since Chrysler doesn’t divulge fleet sales for its individual models. Chrysler-Fiat CEO Marchionne said that its overall fleet percentage has stayed at around 30%. Another factor that made a huge impact is the $3,000 in rebates from Chrysler. Chrysler spokesman Ralph Kisiel said that these rebates will be offered into May.

The Dodge Avenger has received a big overhaul, with a new interior that is world-class and a redesigned and well-sculpted exterior. It also boasts performance attributes that combine fun and function. Moreover, the new Dodge Avenger features redesigned and retuned suspension as well as a new powertrain lineup, both of which help achieve terrific driving dynamics.

Dodge Avenger is packed with its own distinct style and value, thanks to the interior and exterior design upgrades.

Ralph Gilles, President and Chief Executive Officer of Chrysler Group LLC's Dodge Brand, says that Dodge has redesigned and reenergized its 2011 model lineup from the ground up in order to deliver American design vehicles that performance customers will be proud to drive. He calls this a "renaissance" and says that consumers are going to experience it the moment they drive the new Avenger.

Gilles adds that the Avenger offers many standard features that would suit any kind of lifestyle, including its world-class interior, its new level of craftsmanship and comfort, and a great driving experience that you would want to have every day.

With the new Dodge Avenger, you get confident and agile handling performance in any kind of driving situation, may it be a smooth drive on the highway, an emergency maneuver, or an adventure on rough, curvy roads.

Dodge’s engineers retuned and redesigned almost every part of the Avenger's suspension, including 26 of all 30 suspension bushings. The car's track is one inch wider and its tire width is now up to 225mm bigger compared to the previous models' 215mm. The vehicle has also been lowered 12mm at the front and 6mm at the rear for a more aggressive stance.

What's more, when you are behind the wheel of the new Avenger, you will experience less body roll, improved isolation, reduced motion, increased grip, and better steering precision. This is all thanks to the car's new premium tires.

Dodge updated the Avenger's powertrain options, too, making it more fun to drive and responsive. The new car also has a standard 2.4-liter engine that has been calibrated as well as new six-speed transmission. The World Class Engine generates 173 hp and 166 lb.-ft. of torque.

Customers can also choose the 3.6-liter Pentastar V-6 engine paired with a six-speed automatic transmission. This one delivers 283 hp and 260 lb.-ft. of torque as well as great fuel economy.

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