Chrysler 300 Ruyi Design Concept uncovered at Auto China 2012

Article by Christian Andrei, on April 24, 2012

Chrysler decided that it’s time to introduce the 300 on the Chinese market but in order to receive some feedback regarding how customers will receive the car it introduced the 300 Ruyi Design Concept. First look at the car shows a Maximum Steel exterior color with dark chrome door handles, grille surround and lower grille tracer.

Moreover, we find premium Chrysler wing badges, dual exhaust tips in order to find an elegant yet sporty look. The exterior design is completed by a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass and a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

Furthermore, 22-inch concept alloy wheels were added. These wheels feature a 10-spoke design with a curvature reminiscent of a ruyi scepter. The interior features black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Moreover, we find a brushed patterned trim incorporated in the center console, upper door panels and flanking the dashboard.

The interior is highlighted by the custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Under the hood we find the “Engine of the Year” 3.6-liter Pentastar V-6 engine bolted to an eight-speed automatic transmission driving the rear wheels.

Press Release

Mopar Customized Rides Take Spotlight at Beijing International Automotive Exhibition

Chrysler Group LLC will head to the Far East to showcase its Mopar® brand in China at the Beijing International Automotive Exhibition.

"The automotive aftermarket in China has grown exponentially," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We will continue to expand our reach in China with our Mopar distribution facility in Shanghai playing a key role in the process."

At the Beijing International Automotive Exhibition, Mopar will display an accessorized Chrysler 300 Ruyi Design Concept, Jeep® Wrangler Artic and Fiat® Freemont.

"Nearly two-thirds of consumers who are in the market to purchase a new vehicle will consider the availability and scope of accessories before making a vehicle-buying decision," Gorlier said. "In Beijing, we will showcase our capabilities and communicate that Mopar offers proven, quality-tested parts and accessories for our vehicles."

Following are "Moparized" vehicles that will be on display at the show:

'Moparized' Fiat Freemont:
The Fiat Freemont is the first Fiat vehicle to be produced in partnership with the Chrysler Group.

With seating for seven, the Fiat Freemont is spacious, comfortable and versatile. Seats in the second and third rows may be completely folded down for a flat-load floor. The Fiat Freemont is powered by state-of-the-art 2.0-liter MultiJet 2 engines, with variable geometry, available in 140 horsepower or 170 horsepower options, with a manual gearbox and front-wheel drive. The Freemont will soon be available in all-wheel drive versions with 170 horsepower 2.0-liter MultiJet 2 and 276 horsepower 3.6-liter petrol V-6 engines, both with automatic gearboxes.

Following are Mopar accessories on the Fiat Freemont:

Pedal cover kit
Chrome mirror caps
Rear spoiler
Cargo carpet
Chrome fuel-filler door
Exhaust tip
Tailgate molding
Side moldings
Side skirts
Door-sill guards
Front skid plate
19-inch alloy wheels
Rim lock nuts

'Moparized' Jeep Wrangler Arctic Two-Door:
Jeep Wrangler Arctic offers an aggressive Wrangler Rubicon appearance. Inside, Wrangler Arctic's seats are black Tectonic fabric with Polar White accents and orange accent stitching. Front seats are heated and feature an "Arctic" logo on the seat back. Accent stitching may also be found on the steering wheel, arm rest, and console lid. Door trim and nets are accented in orange, and all grab handles and dashboard vent rings are finished in Polar White trim.

Following are Mopar accessories on the Jeep Wrangler Arctic:

Grab-handles
Coat hook
Jeep branded mirror cap
Chrome exhaust tip
Door-sill guards with Jeep logo
Black fuel-filler door
Black taillamp guards
Black tubular side steps
All-weather mats with unique white accents

'Moparized' Chrysler 300 Ruyi Design Concept
The Chrysler 300 Ruyi design concept was created to commemorate the return of the Chrysler brand to China. Cultural cues from the Chinese ruyi were the inspiration behind the vehicle. A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition.

Chinese ruyi shape was tastefully married into the interior and exterior of the Chrysler 300C, with a unique polished ruyi-shaped signature grille and 22-inch alloy wheels with spokes designed to reflect the curvature of a ruyi.

Following are Mopar accessories and performance parts on the vehicle:

Cold-air intake
Illuminated sills
Pedal cover kit

The Mopar brand has a large worldwide footprint:

More than 120 countries
More than 45 commercial offices
More than 50 parts distribution centers
More than 500,000 parts and accessories
More than 19 million square-feet of warehouse space
More than 20 customer-care call centers
More than 3,500 suppliers
More than 4,000 dealers
More than 11,000 ship-to locations
More than 350,000 order lines daily
New Mopar Shanghai Distribution Center
The new parts distribution center in China integrates China domestic and regional operations to provide a more efficient and cost-effective supply chain and improved service levels for the company's growing presence in China and the Asia Pacific region. The facility is located in Yangshan Port Shanghai, a free trade zone that offers Mopar the platform to support international trade from China. The 172,222 square-foot facility distributes more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout the Asia Pacific region. The warehouse also is a referral point for other Mopar warehouses in South Korea, Japan and Australia, that services more than 200 additional dealer locations.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for portable devices
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

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