Chrysler 300 Ruyi Design Concept uncovered at Auto China 2012

Article by Christian A., on April 24, 2012

Chrysler decided that it’s time to introduce the 300 on the Chinese market but in order to receive some feedback regarding how customers will receive the car it introduced the 300 Ruyi Design Concept. First look at the car shows a Maximum Steel exterior color with dark chrome door handles, grille surround and lower grille tracer.

Moreover, we find premium Chrysler wing badges, dual exhaust tips in order to find an elegant yet sporty look. The exterior design is completed by a polished ruyi-inspired signature grille with dark chrome throats, bluish steel-grey tinted glass and a ruyi Chinese character badge on the deck lid and a ghosted speed stripe running along the side character lines.

Furthermore, 22-inch concept alloy wheels were added. These wheels feature a 10-spoke design with a curvature reminiscent of a ruyi scepter. The interior features black chrome on the outer dash vents, navigation screen and center dash vent surrounds, gauge rings, steering wheel rim and door handles. Moreover, we find a brushed patterned trim incorporated in the center console, upper door panels and flanking the dashboard.

The interior is highlighted by the custom seats with light-tone leather-wrapped seating surfaces with suede center inserts and side bolsters. Under the hood we find the “Engine of the Year” 3.6-liter Pentastar V-6 engine bolted to an eight-speed automatic transmission driving the rear wheels.

Designed from scratch, the new 2011 Chrysler 300 is the newest addition to the standard full-size vehicle class in the U.S. For three calendar years, this class has managed to get 4% of the market share. With the 300 series sedans, Chrysler hopes it will re-ignite the class as it brings with it a grand-touring performance, seat comfort that is the best in its segment, and elegant style.

In addition, it also offers quality and precision that is in the best E-class luxury sedans but at a price that is affordable. In order to make sure that the seat would be able to offer the best comfort, they were engineered by utilizing premium architecture. It even comes with the S-shaped spring suspension. Additionally, the front-seat backs offer a four-way lumbar system that can go up/down and forward/backward. By putting in the seat back, bolsters, and lower seat, and variable density foams, it improves comfort further.

Looking at the interior of the new 300 sedan, it is clear that it has world-class accommodations mixed in with that all-too familiar American style. It has the expressive style and the use of genuine materials is clear. Features to ensure the comfort of passengers are fitted inside as well with everything showing a precise finish and fit. Other changes done for the interior include the premium interior trim and the use of soft touch materials.

The Nappa leather seats are ventilated and heated with the steering wheel, instrument panels, center console, and doors, utilizing real wood appliqués. With the cask-skin instrument, there is no doubt the interior was designed to reveal a luxurious feel. This is true as well for the door panels with the dual gloss graining in three dimensions allowing a premium look as well as suppleness.

The use of bright chrome, which is contrasted with its satin chrome accents, allows this flagship sedan to have a milled aluminum look. Looking at the new instrument cluster, it has two large gauge faces with chrome ring accents and illuminated in Sapphire Blue. Further, the use of Sapphire Blue for the ambient lighting on the interior gives it that more modern and premium appearance.

Press Release

Mopar Customized Rides Take Spotlight at Beijing International Automotive Exhibition

Chrysler Group LLC will head to the Far East to showcase its Mopar® brand in China at the Beijing International Automotive Exhibition.

"The automotive aftermarket in China has grown exponentially," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We will continue to expand our reach in China with our Mopar distribution facility in Shanghai playing a key role in the process."

At the Beijing International Automotive Exhibition, Mopar will display an accessorized Chrysler 300 Ruyi Design Concept, Jeep® Wrangler Artic and Fiat® Freemont.

"Nearly two-thirds of consumers who are in the market to purchase a new vehicle will consider the availability and scope of accessories before making a vehicle-buying decision," Gorlier said. "In Beijing, we will showcase our capabilities and communicate that Mopar offers proven, quality-tested parts and accessories for our vehicles."

Following are "Moparized" vehicles that will be on display at the show:

'Moparized' Fiat Freemont:
The Fiat Freemont is the first Fiat vehicle to be produced in partnership with the Chrysler Group.

With seating for seven, the Fiat Freemont is spacious, comfortable and versatile. Seats in the second and third rows may be completely folded down for a flat-load floor. The Fiat Freemont is powered by state-of-the-art 2.0-liter MultiJet 2 engines, with variable geometry, available in 140 horsepower or 170 horsepower options, with a manual gearbox and front-wheel drive. The Freemont will soon be available in all-wheel drive versions with 170 horsepower 2.0-liter MultiJet 2 and 276 horsepower 3.6-liter petrol V-6 engines, both with automatic gearboxes.

Following are Mopar accessories on the Fiat Freemont:

Pedal cover kit
Chrome mirror caps
Rear spoiler
Cargo carpet
Chrome fuel-filler door
Exhaust tip
Tailgate molding
Side moldings
Side skirts
Door-sill guards
Front skid plate
19-inch alloy wheels
Rim lock nuts

'Moparized' Jeep Wrangler Arctic Two-Door:
Jeep Wrangler Arctic offers an aggressive Wrangler Rubicon appearance. Inside, Wrangler Arctic's seats are black Tectonic fabric with Polar White accents and orange accent stitching. Front seats are heated and feature an "Arctic" logo on the seat back. Accent stitching may also be found on the steering wheel, arm rest, and console lid. Door trim and nets are accented in orange, and all grab handles and dashboard vent rings are finished in Polar White trim.

Following are Mopar accessories on the Jeep Wrangler Arctic:

Grab-handles
Coat hook
Jeep branded mirror cap
Chrome exhaust tip
Door-sill guards with Jeep logo
Black fuel-filler door
Black taillamp guards
Black tubular side steps
All-weather mats with unique white accents

'Moparized' Chrysler 300 Ruyi Design Concept
The Chrysler 300 Ruyi design concept was created to commemorate the return of the Chrysler brand to China. Cultural cues from the Chinese ruyi were the inspiration behind the vehicle. A traditional ruyi has a long S-shaped handle and a head fashioned like a cloud. Ruyi symbolize authority, prosperity and good luck in Chinese tradition.

Chinese ruyi shape was tastefully married into the interior and exterior of the Chrysler 300C, with a unique polished ruyi-shaped signature grille and 22-inch alloy wheels with spokes designed to reflect the curvature of a ruyi.

Following are Mopar accessories and performance parts on the vehicle:

Cold-air intake
Illuminated sills
Pedal cover kit

The Mopar brand has a large worldwide footprint:

More than 120 countries
More than 45 commercial offices
More than 50 parts distribution centers
More than 500,000 parts and accessories
More than 19 million square-feet of warehouse space
More than 20 customer-care call centers
More than 3,500 suppliers
More than 4,000 dealers
More than 11,000 ship-to locations
More than 350,000 order lines daily
New Mopar Shanghai Distribution Center
The new parts distribution center in China integrates China domestic and regional operations to provide a more efficient and cost-effective supply chain and improved service levels for the company's growing presence in China and the Asia Pacific region. The facility is located in Yangshan Port Shanghai, a free trade zone that offers Mopar the platform to support international trade from China. The 172,222 square-foot facility distributes more than 35,000 part numbers to more than 130 dealer locations in China and more than 20 third-party distributors and joint-venture partners throughout the Asia Pacific region. The warehouse also is a referral point for other Mopar warehouses in South Korea, Japan and Australia, that services more than 200 additional dealer locations.

Mopar-First Features
Mopar has introduced numerous industry-first features including:

Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for portable devices
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Camper trailers: first to introduce off-road camper trailers
Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network

If you liked the article, share on:

Comments

Recommended

Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries