Chrysler aims to redesign seven models or more

Article by Christian Andrei, on August 29, 2010

Chrysler aims to redesign seven or more models in the next 18 months, as part of its strategy to increase domestic market share. This target is included in its five-year plan that the public will actually know more about when it will be unveiled on November 4.

The Detroit Free Press said that the 18-month timeframe represents half the time these projects would need before stepping in bankruptcy and becoming a Fiat ally.

In line with these plans, Chrysler will take several measures, including hiring new people and purchasing parts, interiors and workstations.

In a statement, Sergio Marchionne confirmed that the company does have these optimistic plans. He added that all the work that the company has put in since June has been leading towards providing the framework to "effectively drive volume over the medium to long term."

In addition, Marchionne attempts to explain the sales decrease in September that is only to be expected because the Cash for Clunkers program had been terminated.

He said that the September sales are "not relevant for Chrysler's future." He explained that September is not an indication of future performance and he isn't discounting the possibility that the October sales would have similar numbers.

He asked people to wait until November before making any conclusions. He said, "The future is a lot a lot better than the market share in September would indicate."

If you liked the article, share on:


Login or Create new account to add a comment!


It wasn’t too long ago when Maserati took the wraps off what appears to be the most gorgeous concept coupe ever made. The Alfieri coupe premiered at the 2014 Geneva...
by - October 23, 2016
Many have been excited with the impending arrival of the next-generation Jeep Wrangler and the new 2019 Jeep Grand Wagoneer, which is slated to be the brand’s new range-topping model....
by - October 21, 2016
Chevrolet has taken the wraps off its new Chevrolet Colorado ZH2 at the fall meeting of the Association of the United States Army (AUSA). Tagged as the most extreme fuel-cell-powered...
by - October 21, 2016
Honda has unveiled the fifth generation of its hot-selling SUV – the 2017 Honda CR-V. The latest iteration of the CR-V should help it maintain its benchmark status in the...
by - October 21, 2016
Many are already expecting BMW to launch an ultra luxurious SUV that will serve at its new flagship by late 2018. Larger than the X5 and X6, the new X7...
by - October 21, 2016