Chrysler aims to redesign seven models or more

Article by Christian Andrei, on August 29, 2010

Chrysler aims to redesign seven or more models in the next 18 months, as part of its strategy to increase domestic market share. This target is included in its five-year plan that the public will actually know more about when it will be unveiled on November 4.

The Detroit Free Press said that the 18-month timeframe represents half the time these projects would need before stepping in bankruptcy and becoming a Fiat ally.

In line with these plans, Chrysler will take several measures, including hiring new people and purchasing parts, interiors and workstations.

In a statement, Sergio Marchionne confirmed that the company does have these optimistic plans. He added that all the work that the company has put in since June has been leading towards providing the framework to "effectively drive volume over the medium to long term."

In addition, Marchionne attempts to explain the sales decrease in September that is only to be expected because the Cash for Clunkers program had been terminated.

He said that the September sales are "not relevant for Chrysler's future." He explained that September is not an indication of future performance and he isn't discounting the possibility that the October sales would have similar numbers.

He asked people to wait until November before making any conclusions. He said, "The future is a lot a lot better than the market share in September would indicate."

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

More positive news has been pouring in before the year ends. For those who have been waiting to hear the latest word on Toyota 86, we have some great news....
by - December 10, 2016
Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries