Chrysler and Beats by Dr. Dre audio partnership promises a new sound in your car

Article by Christian Andrei, on April 21, 2011

The new Chrysler 300S has been given additional features that are meant to appeal to “younger, more style-centric customers.” Aside from the technical details, the 300S will also offer music studio quality sound.

Chrysler has partnered with the team from Beats By Dr. Dre to design the sound system for the car. It will consist of a 10-speaker audio system that “revolutionize[s] the expectations for audio quality in an automobile,” according to Oliver Francois, head of Chrysler marketing and Chrysler brand CEO. He claims that this system nearly replicates the recording studio sound of professionals.

“Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “Beats by Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve.”

The 2012 Chrysler 300S models powered by Beats by Dr. Dre audio system will arrive at Chrysler dealerships nationwide in the fall 2011.

Today, Chrysler Group together with Beats By Dr.Dre, announced a new partnership which for the very first time, incorporates the sound with studio quality of Beats technology by Dre into an automobile like the latest 2012 Chrysler 300S. A unique partnership such as this brings the music studio to consumers inside their cars not only by including speakers but by letting music makers themselves reproduce the quality of sound created in the studio. This great news was announced in Chrysler’s press conference held at the 2011 Auto Show in New York.

Instead of using the usual approach to automotive sound and entrusting engineers as music arbiters, Dr. Dre and Jimmy Iovine, founders of Beats By Dr. Dre worked together with Chrysler’s engineering team for the design and fine-tuning of the 10-speaker audio system. As a result, the audio experience gives a refined professional studio sound that can only be achieved by experienced music experts such as Dr. Dre, artist and legendary producer rolled into one, and Iovine, a highly-acclaimed producer and Interscope Records chairman.

Jimmy Iovine, Beats by Dr. Dre co-founder and Interscope Records chairman said that their partnership with Chrysler Group will set the standard for how musical sounds should be heard inside cars. Beats by Dr. Dre has been created to bring back the emotional connection between a listener and an artist through music. Starting with the 300S, Chrysler will enable drivers to hear music as intended by artists, duplicating the sound and feel that producers and artists exert so much effort to accomplish.

According to Chrysler Brand president and CEO Oliver Francois, the careers of Dre and Iovine have been built on innovative and progressive decisions that create musical, technological and popular cultural trends. Chrysler’s goal in working alongside Beats By Dr. Dre is to develop the potentials for audio quality in automobiles, establishing a new standard in sound, which comes as close as can be to duplicating the quality studio sound of professionals.

Models of the 2012 Chrysler 300S, equipped with the Beats By Dr. Dre audio system, will be available at Chrysler dealers all over the country in fall of 2011. For additional details, please check our website at www.beatsbydrdre.com or www.chrysler.com.

More about 2012 Chrysler 300S

The 2012 Chrysler 300S caters to younger, more stylish customers who are looking for world-class elegance along with sports-luxury as well as a more aggressive look. The 300S is a street machine designed for pleasurable driving that has 20-inch aluminum wheels with pockets in black finish, wider performance tires for all seasons, touring-tuned (V-8 engine) 2nd generation E-segment chassis structural design including 25% faster steering plus 20% heavier feel on the center than the 300 entry level model.

Suggestive of being born with street credibility and attitude, this Chrysler sedan has distinct body-color accents on the fascia and mirrors as well as headlamp bezels with black accents and matching black chrome sculpted horizontal grille blades to take the place of bright chrome, providing the 2012 Chrysler 300S with a low-profile street presence.

The Chrysler 300S models have an interior that radiates an athletic-luxury theme with 12-way power-adjustable driver and front passenger seats that have a large-bolstered, heated cloth sport seats with and black/Radar Red interior environment surrounding it. Piano Black is exclusively used on the interior center stack, steering wheel, instrument panel, door panel elements and gauge cluster to give a distinctly lacquered, highly-detailed look. The enthusiast-designed interior is completed with accents in Matte Carbon hydrographic finish in place of the usual burl wood.

Press Release

Chrysler Group and Beats By Dr. Dre Bring Recording Studio Sound to the Automobile for the First Time

Chrysler Group and Beats By Dr. Dre announced today a bold new partnership that, for the first time, brings the studio quality sound experience of Beats By Dr. Dre technology and places it into an automobile: the all-new 2012 Chrysler 300S. This unique partnership is bringing the music studio to consumers in cars not just by adding speakers, but working the music makers themselves to reproduce sound the way that it's made in the studio. The announcement was made during Chrysler's press conference at the 2011 New York Auto Show.

Instead of the traditional approach to automotive sound entrusting lab coat-adorned engineers as the arbiters of musical taste, Beats By Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at Chrysler to design and tune the 10-speaker audio system. The resulting audio experience offers a polished and refined professional-grade studio sound that only long-time music experts like Dr. Dre, a legendary producer and artist and Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records could achieve.

"Our partnership with the Chrysler Group will set the bar for the way music should be heard in cars," said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats By Dr. Dre. "Beats By Dr. Dre has always been about restoring the emotional music connection between an artist and the listener, and Chrysler vehicles beginning with the Chrysler 300S will let drivers hear music the way the artists intended, replicating the feel and the sound that artists and producers work so hard to achieve."

"Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology," said Oliver Francois, president and CEO, Chrysler Brand. "Our goal in partnering with Beats By Dr. Dre is to revolutionize the expectations for audio quality in an automobile, establishing a new bar in sound that comes closer than ever before to replicating the recording studio sound of professionals like Dr. Dre and Jimmy for drivers of the new Chrysler 300S."

The 2012 Chrysler 300S models powered by Beats By Dr. Dre audio system will arrive at Chrysler dealerships nationwide in the fall 2011. For more information, please visit, www.beatsbydrdre.com or www.chrysler.com.

About the all-new 2012 Chrysler 300S

Appealing to younger, more style-centric customers that want world-class sophistication combined with athletic-luxury and a more aggressive look, the all-new 2012 Chrysler 300S delivers. This 300 "street machine" features 20-inch polished-face aluminum wheels with black painted pockets, wider all-season performance tires, touring-tuned (performance-tuned with V-8 engine) second-generation E-segment chassis architecture with 25 percent quicker steering and 20 percent heavier on-center feel than the entry-level 300 model – all designed for driving enjoyment.

Hinting that this Chrysler sedan was born with attitude and street-cred – unique body-color fascia accents and mirrors, and black-accented headlamp bezels with matching sculpted horizontal grille blades in black chrome replace bright chrome to give the 2012 Chrysler 300S a low-key street presence.

The interior of Chrysler 300S models exude an athletic-luxury theme with 12-way power-driver and passenger front seats with large-bolstered and heated monotone cloth sport seats surrounded by an interior environment in black or Radar Red. Exclusive use of Piano Black on interior center stack, instrument panel, steering wheel, gauge cluster and door panel elements provide a uniquely lacquered and highly detailed appearance. Completing the enthusiast-designed interior are Matte Carbon hydrographic finished accents, replacing traditional burl wood.

About the Chrysler Brand

The Chrysler brand has delighted customers with distinctive designs, groundbreaking technology, craftsmanship and intuitive innovation – all at an extraordinary value – since the company was founded in 1925.

The Chrysler brand continues that tradition in 2011 with a rejuvenated, stylish, well-crafted product lineup. Every 2011 vehicle the brand sells is all-new or significantly redesigned and engineered from the ground up. This succession of innovative product introductions propels the brand's standing as the leader in design, engineering and value. "Design with purpose" puts the premium for the Chrysler brand in the product, not the price.

The new Chrysler Town & Country minivan, the best-selling minivan in the United States in 2010, leads the way with a new powertrain offering best-in-class horsepower; an all-new, exquisitely crafted interior that includes improved Stow 'n Go® seating; an updated, elegant exterior design and more than 40 standard safety features on every model, including SafetyTec which includes blind spot monitoring, rear cross path detection, ParkSense® rear park assist, ParkView® rear back-up camera, rain-sensing wipers and SmartBeam headlamps. The Chrysler Town & Country minivan has won the R.L. Polk Loyalty award an unprecedented 10 times in-a-row.

The new 2011 Chrysler 200 sedan and Convertible offer consumers elegant styling within a vehicle segment often noted for its "sea of sameness." A stylish new exterior and all-new interior will wow consumers with its craftsmanship, high-quality materials and understated elegance. The new powertrain and major suspension overhaul provides a confident, spirited driving experience. Every safety feature is standard on the 200 sedan and 200 Convertible, and all models are packed with standard features at a price that offers customers a remarkable value.

With its elegant proportions and head-turning style, the all-new 2011 Chrysler 300 takes the "most award-winning new car ever" to new heights – combining the best of the nameplate's 56-year history with world-class craftsmanship, execution and upscale materials. Unmistakable proportions with added design, refinement and a more tailored appearance provides the all-new Chrysler 300 sedans with distinctive styling. By combining world-class accommodations with American style, the all-new Chrysler 300's interior features an expressive and elegant design with authentic materials, passenger comfort features and precise fit and finish. The 2011 Chrysler 300 sedans deliver grand-touring performance and world-class handling with efficient powertrains and new second-generation E-segment chassis architecture. Customers will feel connected, comfortable and secure with state-of-the-art connectivity, infotainment and more than 70 safety and security features. The iconic vehicle of the Chrysler brand sets the new standard for American sedans.

About Beats Electronics LLC

Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen-A&M Records Jimmy Iovine, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with Monster to engineer "Beats By Dr. Dre," the most advanced headphones ever developed. Continuing its mission to improve the quality of the portable audio experience, Beats announced a major partnership with Hewlett-Packard in 2009 to include Beats Audio software in the HP ENVY line of notebook PCs. In September 2010 Beats and Monster unveiled five new products that redefined the music listening experience, including Beatbox™, a game-changing digital sound system and iPod dock that expands the Beats sound experience into the social realm. For more information, please visit http://beatsbydre.com.

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