Chrysler awards 86 Alfa Romeo franchises in the US and Canada

Article by Christian A., on June 12, 2014

Eighty-six Alfa Romeo franchises have been awarded to dealers across the United States and in Canada, in preparation for the marque’s return in the US this year. The franchises are spread in 33 states, most of them placed in California, Texas and Florida. Seventy-nine of the 82 franchises in the US were granted to existing Fiat dealers.

Chrysler Group awarded the franchises were awarded prior to rollout of the Alfa Romeo 4C later this year in North America. Alfa Romeo is already selling the 4C coupe in Europe and plans to sell limited numbers in North America.

Each of the chosen dealers will get a special Launch Edition of the 4C and will have a staff dedicated to the Alfa Romeo’s “premium market clientele,” according to Peter Grady, Chrysler’s head of network development.

He said in a statement that dealers will be required to make their sales and technical staff undergo an intensive curriculum to “ensure the highest levels of customer care and proficiency” of the Alfa Romeo 4C.

According to Grady, the Alfa Romeo network should grow to over 300 dealerships. Lisa Copeland, general manager of Fiat of Austin, expressed excitement in being granted with an Alfa franchise, saying that her dealership has a waiting list of over 50 clients.

Fiat of Austin was the first Fiat franchise in the US to sell over 100 new Fiats in a month. Dealers are initially expected to have some problem getting Alfa Romeos, since the brand plans to bring fewer than 1,500 4Cs to North America annually.

Fiat is also not expected to bring its MiTo subcompact or the compact Giulietta to the region. Alfa is set to commence building a mid-sized sedan late next year and start selling the model in Europe in mid-2016. The model is expected to be rolled out in the US in late 2016. [source: Chrysler]

If you liked the article, share on:

Comments

Recommended

It seems like a never-ending battle between the 2017 Honda Civic Type R and the VW Golf GTI Clubsport S when it comes to owning the Nürburging record. This story...
by - April 25, 2017
Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries