Chrysler-badged Lancias coming to the UK in 2011

Article by Christian Andrei, on December 20, 2010

Fiat will offer the Chrysler-badged Lancias to the UK in 2011, starting with a version of the Delta. Fiat will also include the next generation of Ypsilon city cars in this offering.

When the Delta goes on sale in June, expect it to have received a front grille and a badge and nothing else to become a Chrysler. Fiat will offer five engine options, including a twin-turbodiesel and 1.4-litre Multijet petrols.

Consumers may ask for the sat-nav feature as part of a high standard specification. According to Chrysler insiders, the car will be priced competitively in the Focus/Golf sector. The next-gen Ypsilon will be officially revealed (as a Lancia) at the Geneva show this March and is expected to arrive in the final quarter of 2011.

Chrysler UK anticipates sales to not exceed 1800 units next year; however, it predicts that the Ypsilon will have “significant sales potential” in the longer term. Fiat will still offer current Chrysler products (a facelifted 300C and the Grand Voyager) together with the Lancias.

Andrew Humberstone, Fiat Group UK’s managing director, said that they decided to badge Lancias as Chryslers because of brand recognition, saying that Chrysler was both “better known” and possessed “a more positive reputation than Lancia.”

Furthermore, Jeep is set to revise its lineup. Alongside the new Grand Cherokee, Jeep will be offering the revised Patriot and Compass, which will be available with front-drive for the first time outside the U.S. And in 2014, the firm will also launch a baby SUV. The car will be based on a Fiat platform and will be produced in Italy. [via autonews -sub. required]

Topics: chrysler, lancia, uk

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