Chrysler brand CEO picks Town & Country over Grand Caravan

Article by Anita Panait, on February 28, 2012

Chrysler brand CEO Saad Chehab said that the Chrysler Town & Country should remain if the Chrysler Group decides to trim the number of its minivans from two to one.  Chehab's statement was in reaction to Chrysler-Fiat chief executive Sergio Marchionne’s declaration that Chrysler needs a newly designed minivan with the Town & Country and Grand Caravan being merged into a single vehicle. 

Chehab remarked that the Chrysler Town & Country is the “bread and butter” of his brand, thus it should not be replaced.  He noted that Town & Country has always led the way for the business of minivans, adding that brand loyalty is one of the factors why the minivan should stay.

“If we were to combine them into one minivan, Town & County has the natural fit to continue,” Chehab said to reporters before being named “Newsmaker of the Year” by Crain’s Detroit Business, an affiliate of Automotive News. Comparing the sales of the two minivans, however, the Grand Caravan seems to have an edge, outselling the more expensive Town & Country by 18 percent -- 110,862 to 94,320.

Chehab remarked that the Chrysler brand needs a smaller entry-level vehicle to attract more customers to the brand’s products. Chehab said that Chrysler needs to build and continue to create the "loyalty in our showroom from a consumer,” from younger buyers who would continue to patronize the company’s products until retirement. 

Chehab said that the Chrysler 100 hatchback should do the trick, which some people call as ‘Chrysler cool’ car.  Chehab said that the Chrysler 100 is not just an additional car “for the sake of adding a car.”

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