Chrysler commences Diversified Certified program to aid Fiat’s dealers

Article by Anita Panait, on March 12, 2012

In an apparent effort to aid the cash flow of Fiat’s 140 U.S. dealers, Chrysler Group has launched its Diversified Certified program. Under the program, Fiat dealerships will certify and sell used vehicles of any brand, with Chrysler Group placing a warranty on every certified pre-owned vehicle of any brand. The program will cover dealers of Chrysler, Dodge, Jeep and Ram brands in about 60 days. 

"Just because we didn't build the vehicle, doesn't mean we won't back it with a Chrysler Group warranty," according to Eric Swanson, head of certified pre-owned vehicles at Chrysler. Swanson remarked that although they want their customers to visit their dealers and purchase a new or certified pre-owned Chrysler Group model, they are now giving them another option to consider.

To be covered by the program, non-Chrysler vehicles must have registered a travel distance of less than 48,000 miles on the odometer and be a 2008 model or newer. Swanson told Automotive News that certified vehicles will be awarded with a warranty of five years or 60,000 miles from original in-service date, whichever comes first.

"We thought it was a good chance to bring attention to [the Fiat] brand, and Fiat just had some great sales last month, so it's a good time to try it out with those guys," Swanson said, noting that most of the Fiat dealers also have Chrysler stores.

Fiat has posted tremendous sales success in February, with its Fiat 500 model posting a 69% year-on-year hike to 3,227 units. The company’s 140 Fiat dealerships in the US, however, have had slow sales, almost no service business and no supply of used Fiats. [source: Autonews]

Topics: chrysler, fiat, dealer

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Hyundai is making the green vehicle race more competitive by offering three powertrain types -- pure electric (EV), hybrid (EV plus combustion engine) and plug-in hybrid (PHEV) – in one...
by - December 9, 2016
Although specs for the new Renault Megane had already surfaced several weeks ago, we didn’t know that the company has cooked up something new. Aside from the 200hp gasoline, Renault‘s...
by - December 9, 2016
For the first time in fifty-eight years, Infiniti registers its first US-Spec Q60 Coupe in Cuba. American products have not been allowed entry into Cuba for six decades. But it...
by - December 9, 2016
Chevrolet has already given out the pricing for some of its 2018 Equinox models. Not only will the new Equinox be available in both the US and Canada, it is...
by - December 9, 2016
Nearly all details have been set with regards to the upcoming market introduction of the new Jaguar I-Pace. Its production version was recently previewed at the 2016 Los Angeles Auto...
by - December 8, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries