Chrysler commences Diversified Certified program to aid Fiat’s dealers

Article by Anita Panait, on March 12, 2012

In an apparent effort to aid the cash flow of Fiat’s 140 U.S. dealers, Chrysler Group has launched its Diversified Certified program. Under the program, Fiat dealerships will certify and sell used vehicles of any brand, with Chrysler Group placing a warranty on every certified pre-owned vehicle of any brand. The program will cover dealers of Chrysler, Dodge, Jeep and Ram brands in about 60 days. 

"Just because we didn't build the vehicle, doesn't mean we won't back it with a Chrysler Group warranty," according to Eric Swanson, head of certified pre-owned vehicles at Chrysler. Swanson remarked that although they want their customers to visit their dealers and purchase a new or certified pre-owned Chrysler Group model, they are now giving them another option to consider.

To be covered by the program, non-Chrysler vehicles must have registered a travel distance of less than 48,000 miles on the odometer and be a 2008 model or newer. Swanson told Automotive News that certified vehicles will be awarded with a warranty of five years or 60,000 miles from original in-service date, whichever comes first.

"We thought it was a good chance to bring attention to [the Fiat] brand, and Fiat just had some great sales last month, so it's a good time to try it out with those guys," Swanson said, noting that most of the Fiat dealers also have Chrysler stores.

Fiat has posted tremendous sales success in February, with its Fiat 500 model posting a 69% year-on-year hike to 3,227 units. The company’s 140 Fiat dealerships in the US, however, have had slow sales, almost no service business and no supply of used Fiats. [source: Autonews]

Topics: chrysler, fiat, dealer

If you liked the article, share on:

Comments

Recommended

Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
As prices of the original Shelby Cobra have skyrocketed into astronomical proportions, there are firms like Superformance that serve replicas to consumers who demand the same levels of performance at...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries