Chrysler completes the sale of factory-owned Motor Village LA store

Article by Christian Andrei, on November 10, 2011

The sale of Chrysler Group’s high-profile, factory-owned Motor Village LA store located in downtown Los Angeles to a local dealership group has been finalized. The terms of the sale were not revealed. A Chrysler spokesman said that the automaker is negotiating a settlement of a complaint by the California New Car Dealers Association with the California Department of Motor Vehicles.

Chrysler divulged that the sale with New Century Automotive Group of Los Angeles was closed at the end of October. For this facility, two new dealer licenses were issued.

These include Downtown Figueroa Motors LLC, which does business as Motor Village L.A., and Downtown Apex Motors LLC, which operates as Fiat of L.A. The business principal of both licenses is New Century owner Dennis Lin.

Motor Village LA was built to show off Fiat’s and Chrysler's products as well as new retail techniques. This dealership opened in January. This 189,000-square-foot building has a glass vehicle display tower that overlooks Interstate 110.

It didn’t take long before neighboring dealers and the California New Car Dealers Association complained about this factory store. Chrysler had spent many millions of dollars for this store with the hopes that it will be able to restore its declining market share in California.

Last March, the association filed a complaint to the California Department of Motor Vehicles, stating that the company was unfairly competing by running a factory store that’s near (within 10 miles) other Chrysler dealerships. [source: Autonews]

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