Chrysler creates formal appeals process for dealerships seeking higher scores

Article by Christian A., on November 12, 2010

Under its Dealer Standards program, Chrysler Group has developed a formal appeals process for dealers who seek higher scores and more bonus cash.

The catch is: If the company agrees to review evidence, Chrysler has the right to reopen the dealership’s entire audit, not only specific items in dispute. The stakes are high and dealers who do well in the audits can earn a lot of money.

For abiding by the standards for customer service, executive management, and facilities, Chrysler pays its largest dealerships quarterly cash awards of a maximum of $200,000. Chrysler admits that it trails behind competitors in customer satisfaction surveys.

Thus, it is pushing its dealers to raise their performance as the Company announces a new wave of vehicles. Chrysler spokesman Ralph Kisiel said, “We're going to continue to ratchet up the program. Our ultimate goal is to be best in class in customer care among the major volume manufacturers.”

During previous quarters, dealers who were convinced the Company’s third-party auditors had made mistakes could consult with their regional representatives. But according to the Company’s guidelines, no appeals are allowed as the assessments are final.

When it was introduced late in 2009, a lot of dealers lauded the Dealer Standards program’s cash payout as a powerful incentive to boost performance.

But others are upset that Chrysler’s auditors got stricter in the third quarter, further increasing (as in the second quarter) the point thresholds that dealers must attain to earn cash. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

The German automaker Volkswagen is now racing against time to come up with electric vehicles that will be able to pass Europe and China's stringent emission standard. The car company...
by - March 22, 2017
In the last few years, the advent of compact sedans and crossovers has become quite overwhelming. Even two of the major manufacturers that “started it all” have to admit that...
by - March 22, 2017
By 2020, Audi will be throwing out not just one but three fully-electric vehicles. One of which will be pitted against the BMW i8. This new information was revealed by...
by - March 22, 2017
Tesla confirms that they will be discontinuing the fairly new Model S 60 and 60D sedans as soon as next month. Why, you ask? The company wants to make enough...
by - March 22, 2017
Have you ever wondered how much luxury car companies profit from every vehicle they sell? And which companies profit more? Well, in 2016, Porsche sold over 238,000 vehicles. That is...
by - March 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries