Chrysler debuts 6 redesigned Dodge models in order to increase sales

Article by Christian Andrei, on November 16, 2010

As part of a strategy to increase domestic sales by up to 45% in 2011, Chrysler Group LLC is introducing six redesigned Dodge models. In an interview at a race track near San Francisco, Ralph Gilles, head of the Dodge brand, said that the upgraded vehicles, including the Charger sedan and Durango SUV, are “critical” to accomplishing those sales targets.

TrueCar.com said that while there was an increase in Dodge-brand sales, 40% of deliveries in the third quarter were to corporate, government and rental car customers.

Gilles said that the new models, which will start selling at the end of this year, are expected to attract more retail customers. He said that the company still has “romantically powerful” nameplates, which will prosper if they’re improved and marketed well.

The other new Dodge vehicles in Chrysler’s lineup include the Avenger sedan, Grand Caravan minivan, Journey SUV and Challenger muscle car. Some of the updates are complete redesigns (Charger and Durango) while others received mid-cycle updates (Journey's suspension and interior).

Gilles added that retail sales are expected to increase due to the new models but fleet sales will probably remain flat. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries