Chrysler debuts 6 redesigned Dodge models in order to increase sales

Article by Christian Andrei, on November 16, 2010

As part of a strategy to increase domestic sales by up to 45% in 2011, Chrysler Group LLC is introducing six redesigned Dodge models. In an interview at a race track near San Francisco, Ralph Gilles, head of the Dodge brand, said that the upgraded vehicles, including the Charger sedan and Durango SUV, are “critical” to accomplishing those sales targets.

TrueCar.com said that while there was an increase in Dodge-brand sales, 40% of deliveries in the third quarter were to corporate, government and rental car customers.

Gilles said that the new models, which will start selling at the end of this year, are expected to attract more retail customers. He said that the company still has “romantically powerful” nameplates, which will prosper if they’re improved and marketed well.

The other new Dodge vehicles in Chrysler’s lineup include the Avenger sedan, Grand Caravan minivan, Journey SUV and Challenger muscle car. Some of the updates are complete redesigns (Charger and Durango) while others received mid-cycle updates (Journey's suspension and interior).

Gilles added that retail sales are expected to increase due to the new models but fleet sales will probably remain flat. [via autonews - sub. required]

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

When Volkswagen unveiled the VW Atlas, it declared that this SUV is being developed for the United States and is set to arrive as a 2018 model. It also unveiled...
by - December 7, 2016
Did you miss the opportunity to get a brand new Dodge Viper? Well, here’s something you don’t want to miss. Dodge has announced a “final call” for orders for its...
by - December 6, 2016
Acura fans and customers rejoice! Sales have begun for the flagship model of Acura’s RLX top-of-the-range sedan – the 2017 Acura RLX Sport Hybrid. Described by Acura as its most...
by - December 6, 2016
Autonomous cars are slowly but surely gaining more appeal among drivers around the world. While a complete self-driving system has yet to be launched, carmakers have been finding ways to...
by - December 6, 2016
BMW has officially ended the production cycle for what is considered as its meanest and fastest sports car – the BMW M4 GTS. Basically a power-up evolution of the BMW...
by - December 6, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries