Chrysler has expanded its 300 lineup for the 2012 model year to raise the excitement, boost sales, and appeal to younger consumers. Sales only started early this year for the restyled 300 lineup, which consisted of three trim levels: 300, 300 Limited and 300C. But for the 2012 model year, the lineup has been doubled to six models.
Chrysler cited buyer lifestyles for its decision to expand the lineup. Chrysler knows that the chrome and wood trim that the carmaker is known for doesn’t really attract the young buyers and so it came out with the S version.
The 300, which was first launched as a 2005 model, was mostly unrevised through 2010. That’s likely because it peaked in calendar 2005 with sales of 144,068 units. In 2010, Chrysler sold 37,116 cars of this model, standing for a 4% decrease from the previous year.
Sales fell 39% in the first quarter this year compared to the previous year. Chrysler's Street and Racing Technology engineering team had created the 300 SRT8. Chrysler refers to the 300 SRT8 as the brand's most powerful and best handling car ever built.
Chrysler claims that the 300 SRT8 has a top speed of 175 mph and that it can accelerate from zero to 60mph in less than five seconds, It also supposedly reaches the quarter mile in less than 13 seconds. In addition, Chrysler boasts that it can go from zero to 100mph in less than 16 seconds.